Amazon vs Walmart seller fees
Amazon charges a 3% to 45% referral fee; Walmart Marketplace charges a 3% to 20% referral fee. Here is how the modeled schedules line up, using the same data as our fee calculators.
| Fee | Amazon | Walmart |
|---|---|---|
| Commission name | Referral fee | Referral fee |
| Commission rate range | 3% to 45% | 3% to 20% |
| Categories tracked | 30 | 24 |
| Account / subscription fee | $39.99 / month (Professional selling plan) | None in fee schedule |
| Per-order fee | None in fee schedule | None in fee schedule |
| Listing fee | None in fee schedule | None in fee schedule |
| Payment processing | Not charged as a separate line | Not charged as a separate line |
| Fulfillment program | FBA | WFS |
| Schedule last verified | October 16, 2026 | October 16, 2026 |
Verified comparison scope
Illustrative headline rate and modeled marketplace fees on a $29.99 sale, before product cost and fulfillment, assuming one item per order, no buyer shipping, handling or collected tax. Account subscriptions are not allocated per sale. Confirm SKU classification in each marketplace; these mappings are not a listing eligibility guarantee. Tiered categories note their brackets on each fee page.
| Category | Amazon rate | Walmart rate | Amazon fees on $29.99 | Walmart fees on $29.99 |
|---|---|---|---|---|
| Baby Products | 8%* | 15%* | $4.50 | $4.50 |
| Beauty | 8%* | 15%* | $4.50 | $4.50 |
| Consumer Electronics | 8% | 8% | $2.40 | $2.40 |
| Electronics Accessories | 15%* | 15%* | $4.50 | $4.50 |
| Grocery & Gourmet Food | 8%* | 15%* | $4.50 | $4.50 |
| Health & Personal Care | 8%* | 15%* | $4.50 | $4.50 |
| Kitchen | 15% | 15% | $4.50 | $4.50 |
* Tiered by price; the fee total uses the bracket that applies at $29.99.
Amazon
Amazon charges a referral fee on every sale, set by category and calculated on the total sale price including shipping. Sellers on the Professional plan also pay a monthly subscription, and FBA sellers pay separate fulfillment and storage fees on top of the referral fee.
Walmart Marketplace
Walmart Marketplace charges no monthly subscription or setup fee — sellers pay only a category-based referral fee on each sale. That makes the effective take rate easier to model than Amazon's, though Walmart Fulfillment Services (WFS) adds fulfillment and storage costs for sellers who use it.
Common questions
- Which has lower commission rates, Amazon or Walmart?
- Amazon's referral fee ranges from 3% to 45% across the 30 categories we track; Walmart Marketplace's referral fee ranges from 3% to 20% across 24. Of the 7 explicitly mapped category rows, total fees on a $29.99 sale are lower on Amazon in 0 and lower on Walmart in 0.
- Do Amazon and Walmart charge a monthly fee?
- Amazon: $39.99 / month (Professional selling plan). Walmart: None in fee schedule.
- Do these totals include fulfillment?
- No. The totals cover commission plus any per-order, listing and payment-processing fees in each schedule. Fulfillment (FBA, WFS), shipping, storage and advertising are extra.
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