Walmart vs Etsy seller fees
Walmart Marketplace charges a 3% to 20% referral fee; Etsy charges a 6.5% transaction fee. Here is how the modeled schedules line up, using the same data as our fee calculators.
| Fee | Walmart | Etsy |
|---|---|---|
| Commission name | Referral fee | Transaction fee |
| Commission rate range | 3% to 20% | 6.5% |
| Categories tracked | 24 | 7 |
| Account / subscription fee | None in fee schedule | None in fee schedule |
| Per-order fee | None in fee schedule | None in fee schedule |
| Listing fee | None in fee schedule | $0.20 per listing |
| Payment processing | Not charged as a separate line | 3% + $0.25 |
| Fulfillment program | WFS | No first-party program |
| Schedule last verified | October 16, 2026 | October 16, 2026 |
No verified category mapping is available for this pair. Schedule information is shown for reference; no same-product fee winner is inferred.
Walmart Marketplace
Walmart Marketplace charges no monthly subscription or setup fee — sellers pay only a category-based referral fee on each sale. That makes the effective take rate easier to model than Amazon's, though Walmart Fulfillment Services (WFS) adds fulfillment and storage costs for sellers who use it.
Etsy
Etsy applies one flat transaction fee across every category, which makes it the simplest take rate to model — but the headline number understates the real cost. Listing fees, payment processing, and optional Offsite Ads fees stack on top and materially change unit economics on low-priced items.
Common questions
- Which has lower commission rates, Walmart or Etsy?
- Walmart Marketplace's referral fee ranges from 3% to 20% across the 24 categories we track; Etsy's transaction fee ranges from 6.5% to 6.5% across 7.
- Do Walmart and Etsy charge a monthly fee?
- Walmart: None in fee schedule. Etsy: None in fee schedule.
- Do these totals include fulfillment?
- No. The totals cover commission plus any per-order, listing and payment-processing fees in each schedule. Fulfillment (WFS, none for Etsy), shipping, storage and advertising are extra.
Recommended tools
Marketplace accounting
A2X
Turns marketplace payouts into clean accounting entries so fees reconcile to the cent.
Visit A2X ↗Product & keyword research
Helium 10
Product research, keyword tracking and listing tools for marketplace sellers.
Visit Helium 10 ↗Product research
Jungle Scout
Demand estimates and product research to size a niche before you buy inventory.
Visit Jungle Scout ↗
Disclosure: some of these links are affiliate links. MarketplaceBeta may earn a commission if you sign up, at no extra cost to you. It doesn't change our fee data or editorial coverage.