Walmart referral fee for Baby
Walmart Marketplace charges a 15% referral fee on Baby sales, calculated on the total sale price. 8% on items priced $10 or less; 15% on the whole price when over $10.
Walmart Marketplace charges no monthly subscription or setup fee — sellers pay only a category-based referral fee on each sale. That makes the effective take rate easier to model than Amazon's, though Walmart Fulfillment Services (WFS) adds fulfillment and storage costs for sellers who use it.
Baby margin calculator
Enter your numbers to see what you actually keep after Walmart's referral fee.
Fees apply to it too — leave $0 for free shipping.
What you pay to ship or fulfill the order.
Total fees
$4.50
15.0% take rate
Net proceeds
$25.49
before your cost
Profit per unit
$17.49
58.3% margin
See the full breakdown
Every fee line, the same product priced across all five marketplaces, and your break-even price.
You'll also get the daily brief when these fees change. Unsubscribe anytime.
Baby fees on other marketplaces
Common questions
- What is the Walmart referral fee for Baby?
- Walmart Marketplace charges a 15% referral fee on Baby sales. 8% on items priced $10 or less; 15% on the whole price when over $10. The fee is calculated on the total sale price.
- How much do I keep on a $29.99 Baby sale on Walmart?
- A $29.99 sale incurs $4.50 in total fees (Walmart referral fee $4.50), leaving $25.49 before your product cost and any fulfillment fees.
- Does the referral fee include WFS fees?
- No. The 15% referral fee is separate from WFS fulfillment and storage fees, which are charged based on the size and weight of your product.