Marketplace fees by item price: $10, $25, $50 and $100
As of October 16, 2026, on hypothetical items priced at $10, $25, $50 and $100 in each marketplace's reference category, the lowest estimated marketplace fees go to TikTok Shop at every price ($0.60, $1.50, $3.00 and $6.00) and the highest to eBay at $10 and $25 ($1.66 and $3.80), then Amazon and Walmart at $50 and $100 ($7.50 and $15.00), before shipping, ads (including Etsy Offsite Ads), taxes and returns.
HYPOTHETICAL EXAMPLES. Every figure on this page is an illustrative calculation for a hypothetical item at the stated price. It is not a result for any real listing, shop or order. Fee schedules checked October 16, 2026 to October 21, 2026; see the fee change log for updates.
Estimated total marketplace fees (hypothetical)
| Marketplace | $10 item | $25 item | $50 item | $100 item |
|---|---|---|---|---|
| Amazon | $1.50 | $3.75 | $7.50 | $15.00 |
| Walmart Marketplace | $1.50 | $3.75 | $7.50 | $15.00 |
| TikTok Shop | $0.60 | $1.50 | $3.00 | $6.00 |
| eBay | $1.66 | $3.80 | $7.20 | $14.00 |
| Etsy | $1.40 | $2.83 | $5.20 | $9.95 |
Net after marketplace fees (hypothetical)
The item price minus the total fees above, before product cost, shipping, ads, taxes and returns.
| Marketplace | $10 item | $25 item | $50 item | $100 item |
|---|---|---|---|---|
| Amazon | $8.50 | $21.25 | $42.50 | $85.00 |
| Walmart Marketplace | $8.50 | $21.25 | $42.50 | $85.00 |
| TikTok Shop | $9.40 | $23.50 | $47.00 | $94.00 |
| eBay | $8.34 | $21.20 | $42.80 | $86.00 |
| Etsy | $8.60 | $22.17 | $44.80 | $90.05 |
Etsy Offsite Ads: a separate line, not in the Etsy total above
Offsite Ads are optional only for shops that earned less than $10,000 in the past 365 days. The fee is 15% of the order total, or 12% once a shop is past $10,000, capped at $100 per order. It is charged only when a buyer orders after clicking an ad, and the fee base includes shipping and gift wrap (this page assumes none). Source: Etsy Fees & Payments Policy.
| Item price | Etsy baseline fees | Offsite Ads fee at 15% | Offsite Ads fee at 12% | Net after baseline + 15% | Net after baseline + 12% |
|---|---|---|---|---|---|
| $10 item | $1.40 | $1.50 | $1.20 | $7.10 | $7.40 |
| $25 item | $2.83 | $3.75 | $3.00 | $18.42 | $19.17 |
| $50 item | $5.20 | $7.50 | $6.00 | $37.30 | $38.80 |
| $100 item | $9.95 | $15.00 | $12.00 | $75.05 | $78.05 |
Assumptions behind each marketplace
Amazon: Everything Else, 15%
Why this category: the catch-all category, at the rate most Amazon categories share. Category rates in the fee table: 8% to 45%. Included: Amazon referral fee. Fee schedule checked October 16, 2026. All Amazon categories.
Walmart Marketplace: Home & Garden, 15%
Why this category: a flat-rate category at the rate most Walmart categories share (the table has no catch-all row). Category rates in the fee table: 8% to 20%. Included: Walmart referral fee. Fee schedule checked October 16, 2026. All Walmart categories.
TikTok Shop: Apparel & Accessories, 6%
Why this category: one of the categories at the published rate (all but five fine-jewelry sub-categories). Category rates in the fee table: 6%. Included: TikTok Shop commission. Fee schedule checked October 21, 2026. All TikTok Shop categories. TikTok Shop bundles payment processing into its commission. What is and is not confirmed about the 2026 fee change.
eBay: Most Categories (excluding special-rate categories), 13.6%
Why this category: eBay's "most categories" row (special-rate categories excluded). Category rates in the fee table: 6.7% to 15.3%. Included: eBay final value fee, Per-order fee. Fee schedule checked October 16, 2026. All eBay categories.
Etsy: All Categories, 6.5%
Why this category: Etsy charges one flat transaction fee in every category. Category rates in the fee table: 6.5%. Included: Etsy transaction fee, Listing fee, Payment processing. Fee schedule checked October 16, 2026. All Etsy categories.
Not included anywhere on this page: shipping and fulfillment (FBA, Walmart Fulfillment Services), advertising, sales tax, returns and refunds, and Amazon's $39.99 per month Professional plan fee. Each example is one item in one order. Etsy's $0.20 listing fee is counted once per example sale.
Marketplace fees by item price: frequently asked questions
- Which marketplace has the lowest seller fees at $10, $25, $50 and $100?
- As of October 16, 2026, on hypothetical items priced at $10, $25, $50 and $100 in each marketplace's reference category, the lowest estimated marketplace fees go to TikTok Shop at every price ($0.60, $1.50, $3.00 and $6.00) and the highest to eBay at $10 and $25 ($1.66 and $3.80), then Amazon and Walmart at $50 and $100 ($7.50 and $15.00), before shipping, ads (including Etsy Offsite Ads), taxes and returns.
- How are these fee totals calculated?
- Each total comes from the fee tables on this site for one reference category per marketplace: the commission or referral rate, plus any per-order fee, listing fee and payment processing in that marketplace's schedule. All examples are hypothetical items at round prices, so they illustrate the math and are not results for any real listing or shop.
- Are Etsy Offsite Ads included in the Etsy figures?
- No. The Etsy baseline excludes Offsite Ads, which are shown as a separate line. Offsite Ads are optional only for shops that earned less than $10,000 in the past 365 days. The fee is 15% of the order total, or 12% once a shop is past $10,000, capped at $100 per order, and it is charged only on orders attributed to an ad click. On a hypothetical $50 item that is $7.50 at 15% or $6.00 at 12%.
- What is not included in these totals?
- Shipping and fulfillment (including FBA and Walmart Fulfillment Services), advertising, sales tax, returns and refunds, and Amazon's $39.99 per month Professional selling plan fee. Etsy's $0.20 listing fee is counted once per example sale.
- Why does TikTok Shop show the lowest fees here?
- The TikTok Shop figures use the 6% commission in TikTok's published US schedule, which also covers payment processing. Some trade reports describe a higher rate that TikTok has not confirmed, so check the referral fee line on your own settlement statement.
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