How much does Walmart take from a $10 sale?
$0.50–$2.00
Walmart Marketplace fees on a $10 sale range from $0.50 (Apparel & Accessories) to $2.00 (Jewelry), or 5%–20% of the sale, before product cost and fulfillment.
| Category | Total fees | % of sale | You keep* |
|---|---|---|---|
| Apparel & Accessories | $0.50 | 5% | $9.50 |
| Baby | $0.80 | 8% | $9.20 |
| Beauty | $0.80 | 8% | $9.20 |
| Camera & Photo | $0.80 | 8% | $9.20 |
| Cell Phones | $0.80 | 8% | $9.20 |
| Consumer Electronics | $0.80 | 8% | $9.20 |
| Grocery | $0.80 | 8% | $9.20 |
| Health & Personal Care | $0.80 | 8% | $9.20 |
| Automotive & Powersports | $1.20 | 12% | $8.80 |
| Industrial & Scientific | $1.20 | 12% | $8.80 |
| Books | $1.50 | 15% | $8.50 |
| Electronics Accessories | $1.50 | 15% | $8.50 |
| Home & Garden | $1.50 | 15% | $8.50 |
| Kitchen | $1.50 | 15% | $8.50 |
| Office Products | $1.50 | 15% | $8.50 |
| Outdoors | $1.50 | 15% | $8.50 |
| Pet Supplies | $1.50 | 15% | $8.50 |
| Shoes, Handbags & Sunglasses | $1.50 | 15% | $8.50 |
| Sporting Goods | $1.50 | 15% | $8.50 |
| Tools & Home Improvement | $1.50 | 15% | $8.50 |
| Toys & Games | $1.50 | 15% | $8.50 |
| Video Games | $1.50 | 15% | $8.50 |
| Watches | $1.50 | 15% | $8.50 |
| Jewelry | $2.00 | 20% | $8.00 |
* Before product cost, fulfillment, shipping and ads. Computed with the same engine as our fee calculators from Walmart Marketplace's official schedule, verified October 16, 2026.
Other sale prices
Common questions
- How much does Walmart take from a $10 sale?
- Walmart Marketplace fees on a $10 sale range from $0.50 (Apparel & Accessories) to $2.00 (Jewelry), or 5%–20% of the sale, before product cost and fulfillment.
- What fees are included in this Walmart total?
- The referral fee, as published in Walmart Marketplace's fee schedule (last verified October 16, 2026). Assumes one item, no buyer-paid shipping and no collected tax.
- Does this include fulfillment, shipping or ads?
- No. WFS fulfillment, shipping labels, storage and advertising are extra. Use the calculator on each category page to add your own costs.
Get fee changes before they hit your margin
The Daily Marketplace Brief flags fee and policy changes across Amazon, Walmart, TikTok Shop, eBay and Etsy. Free.
Subscribe to the Daily Brief