How much does Walmart take from a $100 sale?
$8.00–$20.00
Walmart Marketplace fees on a $100 sale range from $8.00 (Camera & Photo) to $20.00 (Jewelry), or 8%–20% of the sale, before product cost and fulfillment.
| Category | Total fees | % of sale | You keep* |
|---|---|---|---|
| Camera & Photo | $8.00 | 8% | $92.00 |
| Cell Phones | $8.00 | 8% | $92.00 |
| Consumer Electronics | $8.00 | 8% | $92.00 |
| Automotive & Powersports | $12.00 | 12% | $88.00 |
| Industrial & Scientific | $12.00 | 12% | $88.00 |
| Apparel & Accessories | $15.00 | 15% | $85.00 |
| Baby | $15.00 | 15% | $85.00 |
| Beauty | $15.00 | 15% | $85.00 |
| Books | $15.00 | 15% | $85.00 |
| Electronics Accessories | $15.00 | 15% | $85.00 |
| Grocery | $15.00 | 15% | $85.00 |
| Health & Personal Care | $15.00 | 15% | $85.00 |
| Home & Garden | $15.00 | 15% | $85.00 |
| Kitchen | $15.00 | 15% | $85.00 |
| Office Products | $15.00 | 15% | $85.00 |
| Outdoors | $15.00 | 15% | $85.00 |
| Pet Supplies | $15.00 | 15% | $85.00 |
| Shoes, Handbags & Sunglasses | $15.00 | 15% | $85.00 |
| Sporting Goods | $15.00 | 15% | $85.00 |
| Tools & Home Improvement | $15.00 | 15% | $85.00 |
| Toys & Games | $15.00 | 15% | $85.00 |
| Video Games | $15.00 | 15% | $85.00 |
| Watches | $15.00 | 15% | $85.00 |
| Jewelry | $20.00 | 20% | $80.00 |
* Before product cost, fulfillment, shipping and ads. Computed with the same engine as our fee calculators from Walmart Marketplace's official schedule, verified October 16, 2026.
Other sale prices
Common questions
- How much does Walmart take from a $100 sale?
- Walmart Marketplace fees on a $100 sale range from $8.00 (Camera & Photo) to $20.00 (Jewelry), or 8%–20% of the sale, before product cost and fulfillment.
- What fees are included in this Walmart total?
- The referral fee, as published in Walmart Marketplace's fee schedule (last verified October 16, 2026). Assumes one item, no buyer-paid shipping and no collected tax.
- Does this include fulfillment, shipping or ads?
- No. WFS fulfillment, shipping labels, storage and advertising are extra. Use the calculator on each category page to add your own costs.
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