Buying decision in reverse: look up a product by ASIN, barcode, or name (or scan it with your phone camera), or enter an observed selling price, and see the maximum you can pay per unit and still hit your target margin — on Amazon first, then every channel.
Use a price for the same product condition and fulfillment method. Keepa charts show New-condition offers; the example catalog is Renewed. Fee rates are editable assumptions, not verified quotes.
ACoS 0.0% and return reserve 6.0% come from your dashboard strategy settings. Fee edits from the dashboard apply here too.
Look up a product (or enter a selling price) to compute the maximum you should pay.
Keep exploring
01 / Get perspective
Follow your platforms. Save a view. Find your next check.
02 / Go deeper
Search the archive and trace a story back to its source.
03 / Model a scenario
Explore costs and profitability with your own assumptions.
04 / Take it with you
Worked examples and free worksheets to put into practice.