Create WhatsApp marketing automations in Shopify Messaging
Now you can automatically engage your customers with well-timed WhatsApp messages. Start with pre-built templates for abandoned browse, abandoned cart, and abandoned checkout, or add WhatsApp to your own automations. Set up your WhatsApp marketing automations from Messaging Automations. Learn more about WhatsApp marketing automations in the Shopify Help Center.
Source Lens
Industry Context
Useful background context, but lower-priority than direct platform, community, or operator intelligence.
Impact Level
medium
Use this briefing to decide whether your team needs an immediate workflow, policy, or reporting change.
Key Stat / Trigger
No single quantitative trigger surfaced in this report.
Focus on the operational implication, not just the headline.
Full Coverage
Changelog What’s new in Shopify Back to Changelog October 28, 2026 Create WhatsApp marketing automations in Shopify Messaging Now you can automatically engage your customers with well-timed WhatsApp messages. Start with pre-built templates for abandoned browse, abandoned cart, and abandoned checkout, or add WhatsApp to your own automations.
Set up your WhatsApp marketing automations from Messaging Automations. Learn more about WhatsApp marketing automations in the Shopify Help Center. Feature Admin
Original Source
This briefing is based on reporting from Shopify Changelog. Use the original post for full primary-source context.
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Audience