Wayfair credits Perigold, AI with driving momentum

Wayfair CEO Niraj Shah credited the retailer’s Perigold luxury banner and how it applies artificial intelligence (AI) with helping to drive the company’s momentum as revenue grew in its fiscal Q2. Wayfair launched the Perigold brand in 2017 as a way to target high-income households in the U. S. , Shah shared on the retailer’s Q2 earnings call.

Together, those 15 million customers spend more than $100 billion per year on their homes, according to Shah. “Prior to our entry, this customer had no real digital destination that matched the way she actually wants to shop,” Shah said.

He said the best design brands in the world “were locked behind exclusive showrooms available to the trade only or scattered across single-style, single-category competitors.” That gap created an opportunity for Wayfair, he said. Now, Perigold has about 3. 5 million products from 1,500 brands, Shah said.

“Because the luxury customer’s bar for service is even higher than it is for the rest of our business, we built free white glove delivery into the model, along with proactive high-touch order monitoring on larger purchases, which has driven meaningfully higher repeat rates and post-delivery satisfaction scores,” Shah said.

Perigold now accounts for more than $400 million a year in sales for Wayfair. Shah said that’s “still modest next to Wayfair. com’s overall scale but growing quickly, and doing so profitably.” Wayfair is No. 11 in the Top 1000 Database. The database tracks North America’s largest online retailers, ranking them by annual ecommerce sales and more.

Wayfair is also No. 267 in Digital Commerce 360’s all-new AI Rankings. That set of rankings is available in the Top 1000 Pro with AI Database. Charts & Data Wayfair revenue rises for fourth consecutive quarter in Q1 Abbas Haleem | May 1, 2026