EcommerceIndustry ContextTuesday, September 22, 20263 min read

Whatnot commission rates cut for high volume sellers

Tamebay8h agoamazonebaywalmart
Whatnot commission rates cut for high volume sellers
Executive Summary

There is a new Whatnot commission rates stucture, which goes live this week for existing sellers and the week following for any new sellers. As you reach new sales thresholds, you can unlock progressively lower Whatnot commission rates. There’s nothing to apply for or enroll in. Reach the next threshold, unlock a lower rate. How […]

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Industry Context

Useful background context, but lower-priority than direct platform, community, or operator intelligence.

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medium

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Full Coverage

There is a new Whatnot commission rates stucture, which goes live this week for existing sellers and the week following for any new sellers. As you reach new sales thresholds, you can unlock progressively lower Whatnot commission rates. There’s nothing to apply for or enroll in. Reach the next threshold, unlock a lower rate.

How Whatnot commission rates work On Whatnot, your commission rate drops as your sales grow. Your sales in a four-week period determine the tier you unlock and the rate you pay for the next period.

Here’s how it works: Sell: Sales in all categories count toward your total Your total sales unlock a tier; your tier determines your rate: Higher sales = higher tier unlocked = lower commission rates, per category.

Rates go as low as 3% Tiers and rates reset every four weeks: Your tier and rates are dynamic, resetting every 28-days depending on your sales volume. Keep selling to maintain lower rates. There are also a few things to note – your total sales is across all categories, but the fees may still vary by category for each sale.

For example, if you have £10,000 in Fashion sales and £5,000 in Toys sales, your total sales are £15,000. That £15,000 determines your tier, but your Fashion and Toys sales may be charged different commission rates within that tier. Your rate is locked for the full period.

Crossing into a higher tier during a period lowers your rate for the next period, not right away. Reduced rates apply to your Whatnot selling commission only. Payment processing and other seller fees still apply. “Total sales” means the combined sale price of your completed orders across all categories.

For live sales: the rate is based on the category of the show. For marketplace (non-live) sales: the rate is based on the category of the product. Whatnot commission rates for UK sellers VERTICALStandard£0 – £9,999Tier 1£10,000 – £19,999Tier 2£20,000 – £34,999Tier 3£35,000 – £49,999Tier 4£50,000 – £64,999Tier 5£65,000 – £84,999Tier 6£85,000+Sports6. 67%6.

50%6. 25%6. 00%5. 75%5. 50%5. 25%TCG6. 67%6. 50%6. 25%6. 00%5. 75%5. 50%5. 25%Fashion6. 67%6. 25%5. 75%5. 25%4. 75%4. 25%4. 25%LOWEST PUBLIC RATEOther Collectibles6. 67%6. 50%6. 25%6. 00%5. 25%5. 25%LOWEST PUBLIC RATE5. 25%LOWEST PUBLIC RATECoins4. 00%3. 90%3. 80%3. 70%3. 60%3. 55%3. 50%Other6. 67%6. 25%5. 50%5. 00%4. 00%4. 00%LOWEST PUBLIC RATE4.

00%LOWEST PUBLIC RATE How does this compare with eBay Live commissions? Whatnot are keen to differentiate their higher headline rate from what they term ‘other marketplaces’ (by which they mean eBay).

They point out that other marketplaces charge fees on the total transaction including things like shipping, whereas Whatnot commission is on the item value only: For example: You sell a $10 item with $4. 99 shipping and $0. 85 in sales tax. Whatnot: An 8% commission on the $10 item price = $0. 80 Another marketplace: A 6% commission on the full $15.

84 transaction (item price plus shipping plus tax) = $0. 95 In this example, the seller pays less in commission on Whatnot even though the headline commission rate is higher. And as your sales grow on Whatnot, you may unlock even lower commission rates.

Establishing your Whatnot commission rates tier Whatnot calculated your sales from the 24th of August to the 20th of September — midnight to midnight in your local market — and placed you in the tier that total earns. That’s the rate you opened with on 21st of September, as though the structure had been running all along.

Your new rate activates at 12am in your local market, so sellers in different markets will see it appear at different points throughout the day.

Original Source

This briefing is based on reporting from Tamebay. Use the original post for full primary-source context.

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