SONAR Launches SCI Custom Insights — Free Webinar Demo October 1
See how leading shippers are using their own freight data to find where they’re overpaying, where service risk is building, and where they can save — live and in real time. Shippers have spent years being told to let the data drive decisions. The harder problem has always been getting the right data, in the […] The post SONAR Launches SCI Custom Insights — Free Webinar Demo October 1 appeared first on FreightWaves.
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Industry Context
Useful background context, but lower-priority than direct platform, community, or operator intelligence.
Impact Level
medium
Use this briefing to decide whether your team needs an immediate workflow, policy, or reporting change.
Key Stat / Trigger
No single quantitative trigger surfaced in this report.
Focus on the operational implication, not just the headline.
Full Coverage
See how leading shippers are using their own freight data to find where they’re overpaying, where service risk is building, and where they can save — live and in real time. Shippers have spent years being told to let the data drive decisions. The harder problem has always been getting the right data, in the right context, fast enough to actually act on it.
SONAR’s new SCI: Custom Insights is designed to close that gap — and on Thursday, October 1st at 2:30 PM ET, SONAR is hosting a free live demo so shippers can see exactly how it works. Register free here. window. googletag = window. googletag || {cmd: []}; googletag. cmd. push(function() {var gptSlot = googletag.
defineSlot('/21776187881/FW-Responsive-Main_Content-Slot1', [[300, 100], [320, 50], [728, 90], [468, 60]], 'div-gpt-ad-1709668545404-0'). defineSizeMapping(gptSizeMaps. banner1). addService(googletag. pubads()); googletag. pubads(). enableSingleRequest(); googletag. pubads(). collapseEmptyDivs(); googletag. enableServices(); setInterval(function() {if (!
document. hidden) {googletag. pubads(). refresh([gptSlot]); } }, 30000); }); googletag. cmd. push(function() {googletag. display('div-gpt-ad-1709668545404-0'); }); What SCI: Custom Insights Does SCI: Custom Insights is a new capability within SONAR’s Supply Chain Intelligence platform, available to members of the SONAR Shipper Consortium.
Participating shippers contribute their own transportation data — tendered volume, accepted and rejected tenders, carrier information, rates and lane activity — and SONAR layers it against its real-time market benchmarks to produce an ongoing, actionable view of network performance.
The result is a platform that helps shippers answer the questions that typically require weeks of manual analysis: Where are we paying above market? Which lanes are creating service risk? Are carriers performing the way we expected? Where should we focus first? The platform is organized across three core areas.
Network Health provides an executive-level summary of the entire transportation network — total spend, market vs. actual rate performance, savings opportunities, at-risk freight, tender compliance, and budget vs. volume trends — all in one place.
AI-driven insights surface shifts in volume demand, rates, and capacity so teams know where to direct attention before issues compound. window. googletag = window. googletag || {cmd: []}; googletag. cmd. push(function() {var gptSlot = googletag.
defineSlot('/21776187881/fw-responsive-main_content-slot3', [[728, 90], [468, 60], [320, 50], [300, 100]], 'div-gpt-ad-1665767553440-0'). defineSizeMapping(gptSizeMaps. banner1). addService(googletag. pubads()); googletag. pubads(). enableSingleRequest(); googletag. pubads(). collapseEmptyDivs(); googletag. enableServices(); setInterval(function() {if (!
document. hidden) {googletag. pubads(). refresh([gptSlot]); } }, 30000); }); googletag. cmd. push(function() {googletag. display('div-gpt-ad-1665767553440-0'); }); Benchmarking takes the analysis lane by lane.
The Lane Opportunities module classifies every lane into one of four categories — High Risk, Savings Opportunity, Carrier-Dependent, or Efficiency Zone — based on pricing alignment, lane difficulty, and market conditions. Volume Compliance then maps planned vs.
actual freight movement, giving procurement and operations teams the context they need to have productive conversations with carriers about performance and pricing. Network Optimization goes deeper into the markets and carriers driving results.
Network Analysis groups performance by origin or destination market, making it straightforward to identify whether an issue is isolated or part of a broader trend.
Carrier Intelligence provides a network-wide view of carrier performance — average rates, rate variance, acceptance rates, rejected volume, lanes, haul length, and risk level — with AI-generated guidance on where to reallocate freight or renegotiate. SCI: Custom Insights does not replace the existing Manual Analysis workflow in SONAR SCI.
That capability remains available for mini-bids, project freight, scenario planning and new lanes — giving participating shippers both an ongoing view of their existing network and the flexibility to run one-off analysis when needed. Why This Matters Right Now window. googletag = window. googletag || {cmd: []}; googletag. cmd.
push(function() {var gptSlot = googletag. defineSlot('/21776187881/fw-responsive-main_content-slot4', [[300, 100], [320, 50], [728, 90], [468, 60]], 'div-gpt-ad-1709668086344-0'). defineSizeMapping(gptSizeMaps. banner1). addService(googletag. pubads()); googletag. pubads(). enableSingleRequest(); googletag. pubads(). collapseEmptyDivs(); googletag.
enableServices(); setInterval(function() {if (! document. hidden) {googletag. pubads(). refresh([gptSlot]); } }, 30000); }); googletag. cmd. push(function() {googletag. display('div-gpt-ad-1709668086344-0'); }); Freight markets are tightening. Bid season is approaching. Capacity conditions are shifting faster than most routing g
Original Source
This briefing is based on reporting from Freightwaves. Use the original post for full primary-source context.
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