Amazon AI Generated People image and video rules
Amazon have new rules for photorealistic AI-generated people in images and videos that you use on your listings and this is a big one as it means editing the metadata for the image/video before you upload to Amazon. Amazon say that due to recent legislation which requires disclosure when images or videos in advertisements contain […]
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Amazon have new rules for photorealistic AI-generated people in images and videos that you use on your listings and this is a big one as it means editing the metadata for the image/video before you upload to Amazon.
Amazon say that due to recent legislation which requires disclosure when images or videos in advertisements contain photorealistic AI-generated people, you must now tag product images that contain photorealistic AI-generated people with specific metadata before you add them to your listings and A+ content in any of Amazon’s worldwide stores.
To ensure compliance, you must use an IPTC-compatible metadata editor to add the keyword “contains-synthetic-performer” to the dc:subject (XMP) field of your image or video files before adding them to your listings and A+ content.
When you include this metadata, Amazon will add an indicator to inform customers that the image includes AI-generated people, where applicable.
Photorealistic AI-generated people in content The types of content where this applies The types of content where this applies includes: Product images Lifestyle images Product videos A+ Content This requirement only applies if your image or video contains photorealistic AI-generated people.
Content where this does not apply You don’t need to provide this metadata if your image or video: Only features real people (even if they have been altered with AI tools) Only features characters from films, TV programmes, streaming content, documentaries, video games or other expressive works (e. g.
, the poster art of a movie or a video game cover art) Doesn’t feature any people Doesn’t feature photorealistic people
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This briefing is based on reporting from Tamebay. Use the original post for full primary-source context.
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