1 simple change that helped Rugs Direct improve delivery costs
One change to how Rugs Direct boxes its products has saved the retailer money while making delivery easier, according to Sharon Gautschi, chief merchandising officer of Elevated Brands Group. “This is not glamorous, but it’s so glamorous to me,” Gautschi told Digital Commerce 360. “We’ve shifted to folding hand-tufted rugs.” Rather than rolling all its […] The post 1 simple change that helped Rugs Direct improve delivery costs appeared first on Digital Commerce 360.
Source Lens
Analyst Intelligence
Research or editorial analysis that adds market context beyond the official announcement.
Impact Level
medium
Use this briefing to decide whether your team needs an immediate workflow, policy, or reporting change.
Key Stat / Trigger
No single quantitative trigger surfaced in this report.
Focus on the operational implication, not just the headline.
Full Coverage
One change to how Rugs Direct boxes its products has saved the retailer money while making delivery easier, according to Sharon Gautschi, chief merchandising officer of Elevated Brands Group. “This is not glamorous, but it’s so glamorous to me,” Gautschi told Digital Commerce 360. “We’ve shifted to folding hand-tufted rugs.”
Rather than rolling all its rugs, she has pushed vendors to fold them when feasible. It was a “very big mental block” for many vendors, though. Hand-tufted rugs are thick and they have a mix of backs, she explained. Some backs are a little bit stiffer, but some are more pliable. Folding them will not cause permanent damage.
Elevated Brands Group owns and operates home decor and furnishings retailers Rugs Direct and Lightopia. Rugs Direct is No. 622 in the Top 1000 Database. The market research tool tracks North America’s largest online retailers, ranking them by annual ecommerce sales and more. Rugs Direct is also No. 492 in Digital Commerce 360’s new AI Rankings.
That set of rankings is available in the Top 1000 Pro with AI Database. News Rugs Direct adds AI assistant Ask Cleo for site search, PDP support Abbas Haleem | Sep 9, 2026
Original Source
This briefing is based on reporting from Digital Commerce 360. Use the original post for full primary-source context.
Style
Audience