#BookTok reveals first ever European Bestseller of the Year

Rebecca Yarros’ Fourth Wing has been named Europe’s most successful #BookTok book of 2026, as TikTok and Media Control today reveals the books and authors capturing readers’ attention across Europe for the first time.

Based on data from market researcher Media Control (1), the title takes the top spot in the European #BookTok Bestseller ranking, ahead of Chloe Walsh’s Binding 13, Rachel Reid’s Heated Rivalry, Elle Kennedy’s The Mistake and Walsh’s Saving 6.

Chloe Walsh is also the most successful #BookTok author in Europe so far this year, with Rebecca Yarros, Hazel Riley, Rachel Reid and Elle Kennedy completing the top five.

The rankings come as #BookTok continues to shape how readers find their next read, which titles break through, and how interest online translates into reading and purchasing in the real world – with more than 50 million #BookTok books have been sold across Europe in 2025.

New survey findings from across European markets show that #BookTok is expanding reading habits, helping readers discover new genres, buy more books and audiobooks, and broaden the range of authors and titles they read.

The first European #BookTok Bestseller of the Year The first European #BookTok Bestseller List brings together the books making the biggest impact across the community and in sales, based data from the platform and market researcher Media Control.

The top five European #BookTok Bestsellers for January to August 2026 are: RankTitleAuthor1Fourth WingRebecca Yarros2Binding 13Chloe Walsh3Heated RivalryRachel Reid4The MistakeElle Kennedy5Saving 6Chloe Walsh The most successful #BookTok authors across Europe during the same period are: RankAuthor1Chloe Walsh2Rebecca Yarros3Hazel Riley4Rachel Reid5Elle Kennedy First launched in Germany in 2023, the #BookTok Bestseller List expanded to new genres as well as to Austria and Switzerland in 2024, before including the United Kingdom, Italy and Spain this year.

Beyond the bestseller list: how #BookTok is expanding reading habits across Europe New survey findings commissioned by TikTok (2) across European markets show that #BookTok is expanding reading habits — helping readers discover new genres, buy more books and audiobooks, and broaden the range of authors they read.

Across key #BookTok markets including Italy, UK, Germany, France and Spain, reading momentum is strong, with roughly 4 in 5 young readers (3) on TikTok reporting rising interest in reading over the past few years. As #BookTok’s audience grows, it is also broadening the range of books and authors that people read and helping them discover new favourites.

Among BookTokers across the five markets, more then half (53%) say TikTok has helped them discover book genres that were new to them, and nearly 3 in 4 say they have expanded their reading to include new genres or diverse authors. The impact also extends beyond discovery into action in the real world.

On average, nearly half (49%) of BookTokers say TikTok has inspired them to buy a book or audiobook and more than the half (57%) of TikTok users who bought books spend more on books than two years ago. #BookTok is also helping translate online discovery into participation in the wider reading community.

In the UK, 34% of BookTokers say they attended a book-related event in the past year, while in Germany 28% say the same and 51% say they supported a local or independent bookstore.

CountryRising interest in reading over the past few yearsHelped discover new genresExpanded reading to include new genres or diverse authorsInspired to buy a book or audiobookSpend more on books than they did two years agoAttended a book-related event in the past yearSupported a local or independent bookstoreSweden80%45%69%57%59%22%37%Italy71%58%75%47%59%41%38%Spain76%54%77%45%56%33%49%France79%46%71%52%58%33%62%Romania73%57%67%51%53%38%49%Czech Republic69%47%71%49%52%24%44%Germany81%44%63%44%49%28%51%United Kingdom84%45%76%55%66%34%54% Bringing #BookTok to Frankfurt Book Fair The rankings and findings are being released ahead of Frankfurt Book Fair, where TikTok will join publishers, booksellers, authors and readers from around the world.

The survey findings reveal the impact of #BookTok on the wider literary world, with readers moving from online discovery to buying books, exploring new genres and attending book events, festivals and fairs. #BookTok began with readers simply sharing the books they love.

Today, that community is helping books and authors find audiences across Europe, while giving readers new ways to discover what to pick up next. This year’s rankings celebrate the titles and authors that have connected most strongly with the community, but the wider story goes beyond the bestseller list.

We’re seeing people inspired to read more, buy more books and try genres they may never have considered before. Frankfurt Book Fair is a brilliant opportunity to celebrate that community alongside the publishers, booksellers and authors who bring these stories to readers. – Th