Sephora plans exclusive drops for TikTok Shop
Beauty retailer Sephora is debuting on TikTok Shop, launching a new “Sephora Drop Shop” experience that turns product launches into monthly livestreamed events featuring celebrity hosts, brand founders and creator content. Piloting in the U.S. starting Sept. 19, the format is geared to resonate on TikTok’s beauty-heavy social video platform. Sephora will hope to convert […] The post Sephora plans exclusive drops for TikTok Shop appeared first on Digital Commerce 360.
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Beauty retailer Sephora is debuting on TikTok Shop, launching a new “Sephora Drop Shop” experience that turns product launches into monthly livestreamed events featuring celebrity hosts, brand founders and creator content. Piloting in the U. S. starting Sept. 19, the format is geared to resonate on TikTok’s beauty-heavy social video platform.
Sephora will hope to convert TikTok’s highly engaged audience there into shoppers through curated, exclusive drops rather than traditional product listings. Sephora falls under parent company LVMH, which is No. 2 in the Europe Database. The market research tool tracks that region’s largest online retailers, ranking them by annual ecommerce sales and more.
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