Use metaobject fields in Analytics reports
If you attach a metaobject to a product, variant, customer, or order through a metafield, those fields can now be used in Analytics. A designer country, a warranty term, or a loyalty tier can group and filter a report the same way a custom metafield can. Merchant-owned metaobjects are already enabled. You can turn a definition off if you don't want it in reports. What you can do - Open a report and pick fields under Metaobjects, then the resource, the definition, and the field. For example, Desi
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Industry Context
Useful background context, but lower-priority than direct platform, community, or operator intelligence.
Impact Level
medium
Use this briefing to decide whether your team needs an immediate workflow, policy, or reporting change.
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No single quantitative trigger surfaced in this report.
Focus on the operational implication, not just the headline.
Full Coverage
Changelog What’s new in Shopify Back to Changelog September 28, 2026 Use metaobject fields in Analytics reports If you attach a metaobject to a product, variant, customer, or order through a metafield, those fields can now be used in Analytics.
A designer country, a warranty term, or a loyalty tier can group and filter a report the same way a custom metafield can. Merchant-owned metaobjects are already enabled. You can turn a definition off if you don't want it in reports. What you can do - Open a report and pick fields under Metaobjects, then the resource, the definition, and the field.
For example, Designer, then Country. - Filter to a single value, like a designer in Italy. - Use the same fields in the query editor. - Turn a definition on or off in Settings Metafields and metaobjects. Open the metaobject and use Filter or group data in Analytics. What stays the same - Your metaobjects, and the metafields that point to them, are unchanged.
- Custom metafields and category metafields stay in the picker, in their own groups. - Metaobjects created by an app stay off until you or the app turn Analytics on for that definition. Feature Analytics
Original Source
This briefing is based on reporting from Shopify Changelog. Use the original post for full primary-source context.
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