Government brings forward ending fake discounts and subscription traps

Along with a deluge of announcements from the new Prime Minister, covering everything from VAT on electric bills to rates for pub landloads plus summer holiday VAT on attractions and freebie bus rides for kids, is one that impact ecommerce – subscriptions and pricing. The release states that pretend prices and deceptive deals will be […]
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Industry Context
Useful background context, but lower-priority than direct platform, community, or operator intelligence.
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medium
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Full Coverage
Hahahah. Does that include Amazon? Do you join prime when the freebie is on offer, buy something and then end prime. Amazon shows you 3 boxes, page one of twenty. End now, remind you and are you sure you want to end. No of course I’m not sure, that’s why I clicked cancel Prime. Are you sure you’re sure.
If you aren’t sure that you don’t want to cancel then click the first box but if aren’t quite sure then click the second box. or what about the classic where amazon offers you prime for free and then charges you! Reply
Original Source
This briefing is based on reporting from Tamebay. Use the original post for full primary-source context.
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