Oxfam latest charity to embrace eBay Live selling

Oxfam are the latest charity to launch on eBay Live with a sell out debut performance. eBay Live, and indeed live selling across all platforms, is seeing explosive growth and charities haven’t been shy about getting involved.

Indeed, it’s a double win with charities offering something more meaningful than just another purchase as it’s shopping that makes an impact. Charity retail offers something different. It offers the chance to turn a transaction into something more meaningful. To transform a purchase into purpose.

To connect the joy of discovery with the power of positive impact. – Lorna Fallon, Chief Supporter Officer, Oxfam Oxfam aren’t newcomers to eBay, they’ve been selling through eBay for Charity for many years – Oxfam’s eBay shop has been up and running for 17 years as one of the biggest charity sellers on eBay.

So how did Oxfam’s first eBay Live selling session go? Well they hit just about every metric that you’d want to see when you on your eBay Live selling debut. They had over 3200 viewers (200 concurrent during the hour long show), over 18,000 likes and every item sold.

eBay Live selling offers an opportunity more than just shifting stock at breakneck speed, it’s an opportunity to engage with your community and build connections with new buyers that haven’t shopped with you before. Oxfam aren’t the only charity embracing eBay Live selling – they’re joined by well known national charities the British Red Cross and Scope.

But smaller charities are also there including the Florence Nightingale Hospice Charity who held a charity auction at eBay’s recent Summer Sellerbration.

eBay Live GMV grew by roughly 8x year-over-year in Q2, alongside rapid growth in viewers, watch time and sold items and eBay are about to move beyond the invite-only model and launched self-service onboarding for eligible U. S. sellers across more than 300 categories.

And there are discovery services across the eBay home page and mobile app make relevant events easier for buyers to find Live events. If you’re not embracing Live selling already, put it at the top of your todo list for the second half of the year.