AmazonOfficial Platform UpdateTuesday, September 15, 20264 min read

Prime Big Deal Days is back October 6-7: Here’s what to expect

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Prime Big Deal Days is back October 6-7: Here’s what to expect
Executive Summary

Starting October 6, Prime members can shop 48 hours of exclusive deals across more than 35 categories—plus new ways to discover savings with Alexa for Shopping.

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Lee este artículo en español. Key takeaways Prime Big Deal Days returns October 6–7 with 48 hours of exclusive deals across more than 35 categories. New deals drop three times daily through Today's Big Deals across beauty, tech, kitchen, fashion, and home.

Alexa for Shopping can set deal alerts on specific products or categories and find deals based on your Lists, personal shopping history, and preferences. Amazon's Prime Big Deal Days returns October 6–7, kicking off the season with 48 hours of Prime member-exclusive deals across more than 35 categories—all with fast, free delivery.

Starting October 6 at 12:01 a. m. PDT, Prime members can shop millions of deals on top brands, seasonal favorites, and everyday essentials—from fall entertaining and home décor to Halloween prep, beauty, and early holiday gifting.

These savings build on Amazon's everyday low prices, giving members even deeper discounts on products they're already shopping for. Prime Big Deal Days 2026: Early deals you can shop right now Prime members can start saving ahead of Prime Big Deal Days 2026, returning October 6–7, with deals on devices, Kindle, Amazon Music, and more.

“Once fall arrives, there's so much to get ready for—the hosting, the decorating, the holiday gifting—and Prime Big Deal Days makes it easy to check it all off while saving,” said Carmen Nestares, vice president of North America Marketing and Prime Tech.

Get answers to common questions about Prime Big Deal Days, including membership eligibility and how the event works. New deals dropping all event long Throughout the 48-hour event, new deals will appear as Today's Big Deals, which are limited-time offers featuring some of the best savings of the season’s newest models and brands.

New drops launch three times daily—at midnight, 8 a. m. , and 1 p. m. PDT—from brands like Shark, Princess Polly, and Soundcore by ANKER. You'll also find first-time deals from brands new to Amazon alongside trending products and new releases across beauty, tech, kitchen, fashion, and home.

Deals are available only while supplies last, so check back at each drop for the latest offers. Find deals for every moment this season Fall is when everything comes together, and Prime Big Deal Days is built around the moments that define the season. Shopping for Halloween?

Discover our Top 100+ Deals on Halloween finds—costumes and accessories for the whole family starting at $5, candy favorites under $10, plus, party supplies, decorations, and trick-or-treating must-haves for less. Gearing up for game day or fall hosting?

Look for charcuterie boards, slow cookers, entertaining sets, game day snack bundles, and cozy home upgrades like blankets, seasonal candles, and throw pillows from brands like UGG, NEST New York, and Barefoot Dreams. Stocking up on groceries for fall entertaining?

Build the perfect game day or hosting spread with fresh grocery deals delivered Same-Day—including $3 Dietz and Watson salami, $1 Sabra Hummus, $1 Amazon Kitchen Pico de Gallo, $1 cherry tomatoes, and avocados for $0. 33 each—with savings of up to 75% off select grocery items. Plus, Prime members get free delivery on orders over $25 in most areas.

Ready to get a head start on holiday gifting? The Amazon Holiday Shop is stocked with festive décor, holiday entertaining essentials, and curated gift collections, plus explore Top lists across every price point—including Gifts for Her, Gifts for Him, Gifts for Kids, Christmas Décor, and Cozy Finds.

This year, you'll find more items exclusive to Amazon in the Holiday Shop than ever before. Buying gifts for kids on your list? Amazon's expert-curated annual Top 100+ Toys List features the season's most-wanted picks, organized by interest and age group with options at every price point—including budget-friendly finds and Amazon-exclusive products.

And for the first time, the iconic toy brand FAO Schwarz has a dedicated storefront on Amazon with timeless classics and curated gifts for every age. Looking for deals at every price point? Amazon Haul has seasonal décor and fashion items—mugs, candles, blankets, and pajamas—starting at $1, plus up to 50% off game day essentials.

8 Prime membership benefits you might not be using (but should be) Everyone knows about fast, free delivery—but here are some awesome Prime benefits you may not be taking advantage of.

Let Alexa find the deals for you Think of Alexa for Shopping as the assistant who already knows what you love—tracking your preferences, past purchases, and wish lists so that every recommendation feels personal.

Set Up Deal and Price Alerts, and Auto-Buy: Create Deal Alerts to track deals for specific product needs—like “Alert me to deals on cozy sweaters” or “Find me deals on espresso machines.” You will receive daily updates when new matching deals become available.

For those who know exactly what they want, you can set a target price on any specific item and get notified when the price d

Original Source

This briefing is based on reporting from About Amazon. Use the original post for full primary-source context.

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