AI Sponsored Snaps – A new way to show up in chat

Snapchat is increasingly becoming a place to talk to My AI, rather than just friends. Snapchatters sent over 950 billion chats in Q1 2026 alone, and over half a billion Snapchatters have messaged My AI since launch – a signal that the community isn’t just open to AI in conversation, they’re already embracing it.

And, your brand can be a part of the conversation with AI Sponsored Snaps, a new way to show up in Chat through AI agents that Snapchatters can interact with directly. Bringing AI into the flow of everyday conversation makes it more immediate, personal, and useful.

Snapchat is the natural home for that because conversation has always been a core behavior, and AI Sponsored Snaps bring it directly into Chat. Conversation is becoming the most valuable real estate in advertising. AI is accelerating that shift, turning chat into the place where people discover products, ask questions, and make decisions in real time.

The real opportunity isn’t just putting ads into those environments, it’s designing formats that feel native to how people already talk. That’s what AI Sponsored Snaps are about – pairing the scale of nearly a billion monthly users with AI-powered conversations that drive real engagement and action.

– Ajit Mohan, Chief Business Officer, Snap Inc AI Sponsored Snaps give brands direct access to Snapchat’s nearly one billion monthly active users – with the ability to bring their own AI agents onto the platform and drive full funnel outcomes from top of the funnel discovery and engagement to lower funnel installs and purchases.

For Snapchatters, it’s simply useful – explore a brand, ask questions, get personalized recommendations – without ever leaving the conversation.