First TikTok Creator Affiliate LIVE to achieve $133K GMV in one day
Morphy Richards struck it lucky with their choice of TikTok Creator Affiliate, Mike & Tom (triedbymrandmrsp), who smashed all previous records and achieved $133 GMV in a single day on the 31st of May. Except it was no accident, The team at Morphy Richards know what they’re doing, having invested heavily in a brand new […]
Source Lens
Industry Context
Useful background context, but lower-priority than direct platform, community, or operator intelligence.
Impact Level
medium
Use this briefing to decide whether your team needs an immediate workflow, policy, or reporting change.
Key Stat / Trigger
No single quantitative trigger surfaced in this report.
Focus on the operational implication, not just the headline.
Full Coverage
Morphy Richards struck it lucky with their choice of TikTok Creator Affiliate, Mike & Tom (triedbymrandmrsp), who smashed all previous records and achieved $133 GMV in a single day on the 31st of May.
Except it was no accident, The team at Morphy Richards know what they’re doing, having invested heavily in a brand new Show Room including a kitchen for live demos. They’ve spent months searching for the right creators to work with and have hit the sweet spot with Mike & Tom.
This achievement reflects the continued momentum of TikTok Shop LIVE and demonstrates what is possible when creators, sellers, agencies and platform teams work together to create engaging shopping experiences for customers.
– TikTok Shop This mega-performing TikTok Live was part of the Morphy Richards’ first ever Brand Week and they smashed their target on the first day, let alone the additional amazing sales generated by Mike & Tom.
Our first ever Brand Week and we smashed the target on the first day, let alone the additional amazing sales generated by Mike & Tom on their $100k day! Special thanks for their hard work, but also to the other amazing creators we work with on TikTok Shop! We could not do it without your support and dedication! These numbers are incredible!
– Katie Lindop, Ecommerce Director, Morphy Richards UK Working with TikTok Creator Affiliates should be a part of every brand’s strategy. If you want to learn more, we have a full chapter on TikTok Creator Affiliate strategy in our ‘Mastering TikTok Shop’ ebook, plus another chapter on unlocking sales with TikTok Lives.
Download your free copy today, if you want to emulate Morphy Richards’ success!
Original Source
This briefing is based on reporting from Tamebay. Use the original post for full primary-source context.
Style
Audience