Amazon applies AI shopping tech to customer retailer agents with AWS
Amazon is now bringing some of the artificial intelligence (AI) technology powering its new shopping agent to other retailers, starting with Kate Spade New York. The latest offering, called Agentic Shopping Assistant, is now available through Amazon Web Services (AWS). It allows retailers outside of Amazon to build and launch their own customized digital AI […] The post Amazon applies AI shopping tech to customer retailer agents with AWS appeared first on Digital Commerce 360.
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Amazon is now bringing some of the artificial intelligence (AI) technology powering its new shopping agent to other retailers, starting with Kate Spade New York. The latest offering, called Agentic Shopping Assistant, is now available through Amazon Web Services (AWS).
It allows retailers outside of Amazon to build and launch their own customized digital AI assistants. Amazon framed the tool as a way for retailers to gain a customized AI presence as more shoppers use AI agents to search for products, compare options and make purchases. Among the first brands to adopt the technology is Kate Spade New York.
Agentic Shopping Assistant on AWS serves as the basis for the brand’s new AI Gift Concierge. That agent can hold natural-language conversations and recommend gifts based on occasion, style and more.
“It’s a conversational AI experience that helps customers find the right gift, and it came directly from listening to our consumers and figuring out what they actually needed,” Fabio Luzzi, Tapestry’s chief data and analytics officer, told Digital Commerce 360 by email.
Amazon said more retailers are now testing the Agentic Shopping Assistant solution, though it did not name them. Amazon ranks No. 1 in Digital Commerce 360’s Top 2000 Database. The database is how Digital Commerce 360 tracks the largest North American online retailers by their annual ecommerce sales. Tapestry Inc.
, the parent company of Kate Spade and Coach, ranks No. 40 in the Top 2000. Amazon is also No. 3 in Digital Commerce 360’s Global Online Marketplaces Database, which ranks the 100 largest such marketplaces by third-party gross merchandise value (GMV). Charts & Data Amazon launches AI agent 'Alexa for Shopping' Abbas Haleem | May 13, 2026
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This briefing is based on reporting from Digital Commerce 360. Use the original post for full primary-source context.
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