AliExpress brings on livestreams from creators to push Summer Sale event
AliExpress launched its June Summer Sale event for the first 10 days of June, promoting discounts across its Brand+ channel, consumer product categories and AliExpress Business with discounts and creator-led livestreams. The event, which concludes June 10, takes place globally. A spokesperson for AliExpress told Digital Commerce 360 that it would reach across 12 markets. […] The post AliExpress brings on livestreams from creators to push Summer Sale event appeared first on Digital Commerce 360.
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AliExpress launched its June Summer Sale event for the first 10 days of June, promoting discounts across its Brand+ channel, consumer product categories and AliExpress Business with discounts and creator-led livestreams. The event, which concludes June 10, takes place globally.
A spokesperson for AliExpress told Digital Commerce 360 that it would reach across 12 markets. Those markets include the U. S. , Brazil, Germany, Italy, Japan and Spain. In those markets, the Alibaba Group-owned platform has planned for more than 100 livestreamers that are scheduled to broadcast throughout the sales event.
AliExpress cited talent such as 911Reviews, Jakidale, and Escolha Segura among those participating. Each of those named reaches more than 1 million subscribers through their channels. News AI growth drives Alibaba Q4 revenue, even as international ecommerce segment struggles to break even Abbas Haleem | May 15, 2026
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This briefing is based on reporting from Digital Commerce 360. Use the original post for full primary-source context.
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