How Preamato Fashion ranked top on eBay for handbags and accessories

Preamato Fashion specialises in selling pre-loved designer handbags, fashion and accessories through its eBay store. New, pre-owned and display items are sourced globally. This has created a huge inventory of stock to manage. When their current systems became unwieldy, they turned to e-commerce optimisation experts Optiseller for help.

As Preamato’s inventory grew they realised their manual methods of creating and optimising listings had become too time-consuming and inefficient. There were concerns too that their listings were not fully optimised for eBay’s search algorithm, potentially costing sales. Listing products was taking up a huge amount of our team’s time.

It was a manual, resource-heavy process that slowed us down. – Sam Packard, founder, Preamato In consultation with Optiseller, the company chose a combination of Optiseller’s Managed Data as a Service (MDaaS) with their Connection service.

On a weekly basis Optiseller takes Preamato’s raw product data and enriches it, maximising item specifics, enhancing titles and streamlining the upload process. The net result is that the company’s listing data is much higher quality and complies with eBay’s rules for maximum visibility.

Optiseller handles the heavy lifting when it comes to listings which has genuinely changed how we operate day to day. What used to take significant time, and manual effort now runs seamlessly. It has freed us up to focus on growing the business.

– Sam Packard, founder, Preamato Looking at the detail, Preamato found that in Q1 2026: 2,204 SKUs (Stock Keeping Unit) were fully optimised Item specifics increased from 17,736 to 53,677; a 203% increase Average item specifics per SKU increased from 8 to 24 Use of eBay default values increased by 807% Average title length improved by 89% Overall, these improvements have led to stronger listing quality, greater visibility and better alignment with eBay’s search algorithm.

From January to March 2026 we were ranked as the top seller in the UK on eBay for handbags and accessories. Every single one of those listings was created by Optiseller. That is not a coincidence. The visibility we have seen since working together has been a big part of that result and we are proud of what we have achieved together.

Optiseller are easy to work with, they understand what we need and deliver. They are not just a supplier, they feel like a proper part of the team. We would absolutely recommend them to any e-commerce business that wants to get serious about their eBay performance.

– Sam Packard, founder, Preamato The e-commerce sector is becoming fiercely competitive, and sellers have to fight for every sale. Optimisation tools should be a key weapon in your armoury. As Preamato has demonstrated, by streamlining and improving listing methods you can reach the top of the eBay rankings.

– Martin McKinlay, senior account manager, Optiseller