Amazon invests another $1.9 billion in the Delivery Service Partner program, launching new safety initiatives and AI-powered technology

Key takeaways Amazon is investing $1. 9 billion in the DSP program in 2027, helping DSPs increase DA pay to a national average of nearly $24/hour. Safety investments and DSP leadership are delivering results, with serious crashes down more than 23%. AI-powered tools like Wellspring and Smart Delivery Glasses are making deliveries faster and more accurate.

Amazon is committing $70 million over the next five years towards community impact initiatives led by DSP owners. Every year, we bring thousands of Delivery Service Partner (DSP) owners from across the U. S.

and Canada together in Las Vegas for Ignite Live, our annual conference to share what’s next for the program and celebrate everything this community has accomplished. It’s one of my favorite moments of the year, and I’m always proud to see so many entrepreneurs who have built their own businesses through this program come together in one place.

This year at Ignite Live, we shared updates about how we’re continuing to invest in DSP owners and their teams. Here are a few of the things I’m most excited about. Safety is always our top priority Our overarching goal has always been to build the safest delivery network in the world.

Since 2022, we’ve invested more than $543 million in safety initiatives, programs, and technology for DSP owners and their teams. Combined with the strong safety leadership of DSP owners themselves, those investments are delivering real results: serious vehicle crashes dropped more than 23% across our network last year.

We’re continuing that progress with new safety technology designed to give DSP’s Delivery Associates (DA) more visibility on the road. For example, we’re rolling out new surround-view cameras that identify vehicles, cyclists, and pedestrians from all directions and notify DAs.

By the end of this year, the technology will be installed in 50% of Rivian electric delivery vehicles across the network. Joe Artus, owner of DSP WGA Transit. We’re also launching additional dynamic hazard alerts in the Amazon Delivery App, so DAs get real-time notifications about accidents, road closures, and construction ahead on their route.

In addition, navigation will now automatically adjust routes during inclement weather or when hazards are detected, without the DA having to take any action. Thanks to Netradyne’s in-vehicle safety cameras, DSP owners have real-time safety technology that help protect their DAs on the road.

Now, we're using more advanced AI techniques to identify driving trends that are more likely to lead to accidents and surfacing these insights to DSPs so that owners can provide early coaching for their teams. These efforts, combined with DSP owners’ safety-first leadership, are what’s driving continued safety gains across our network.

Investing in DSP owners and their teams This year, we're investing an additional $1. 9 billion in the DSP program, including support for DSP owners' ability to attract and retain talent.

We anticipate that over the past three years these investments will have helped DSP owners increase driver pay by an average of 16% nationwide, with national average earnings rising by roughly another $1 to nearly $24 per hour.

The increased rates we pay DSPs will continue to support them in recruiting and retaining high-performing teams, which is essential for building sustainable delivery businesses. Specifics will vary by DSP and geography, as each DSP determines how best to invest in their business and teams.

All DSPs provide healthcare coverage and paid time off for their full-time DAs, and many also offer 401(k) plans, tuition reimbursement and other benefits. These are decisions DSP owners make as employers, and our investments are designed to help support those efforts.

AI and technology that learns from every delivery We continue to utilize technology, in the form of hardware and AI-backed software systems, to help DSP owners run stronger operations and improve the daily delivery experience for DAs. Our generative AI mapping technology, known as Wellspring, keeps getting smarter with every delivery.

It learns from each trip to a location and builds an increasingly accurate model of the physical world over time. Since 2024, we’ve identified 202 million parking locations, mapped 2. 8 million building entrances, and cataloged 85,000 mailrooms and lockers.

For DSP owners, this technology helps their DAs more efficiently and accurately deliver to customers​​.

We’re also investing in AI-based routing technology that dynamically adjusts for real-world conditions, accounting for considerations such as reduced visibility after sunset, or the extra time a downtown delivery might need to find parking during busy lunch hours.

Last year, we introduced Amazon Smart Delivery Glasses, AI-powered wearable technology designed with input from hundreds of DAs. The glasses use computer vision to display real-time navigation suggestions and delivery details directly in a DA's line of sight, creat