Brands Briefing: How brands aim to stand out this summer as it’s become ‘harder to create momentum’
Consumer spending has held up surprisingly well amid rising gas prices and sustained inflation — but that doesn’t mean it’s easy to get shoppers to open their wallets. Modern Retail spoke with some brand execs and agency heads about what results they saw during the first half of the year, and how they are looking to keep consumers engaged over the summer.
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