Commerce Introduces New Product Innovations Across Storefronts, B2B, Payments and AI

Commerce, the parent company of BigCommerce, Feedonomics and Makeswift, have announced a broad set of product innovations unveiled at Commerce Live 2026, spanning core platform advancements, new growth capabilities and emerging agentic commerce experiences.

The announcements highlight how Commerce is evolving its platform to help merchants move faster, scale across channels and adapt to new forms of commerce driven by AI. Commerce is giving merchants the infrastructure to move faster, the flexibility to handle complexity and the ability to succeed in new commerce channels as they emerge,.

These new improvements reflect a stronger platform and new offerings and capabilities designed to help merchants turn innovation into measurable growth.

– Vipul Shah, chief product officer, Commerce Advancing Core Commerce Capabilities Across the Platform Commerce introduced a range of enhancements across the BigCommerce platform designed to improve performance, flexibility and global scalability.

Key updates include: Multi-language capabilities: Expanded global selling support with translation APIs, localized URLs and sitemaps, and native translation management tools Advanced promotions management: New features including promotion banners, multi-coupon stacking, bulk coupon generation and shipping method discounts Improved catalog flexibility: Removal of unique product naming requirements to simplify catalog management Advanced catalog filtering and saved views: New precision filtering by category, inventory and more lets merchants instantly surface the products that need attention — and save those views for faster access every time Faster checkout performance: Checkout load times reduced by one full second, delivering a measurable increase in conversion rates Backorder support: New controls enabling merchants to continue selling out-of-stock items with SKU-level limits These enhancements are designed to directly impact conversion, operational efficiency and international growth for merchants.

Enabling Growth Through Storefront, B2B and Channel Innovation Building on the platform advancements, Commerce introduced new capabilities that help merchants differentiate and scale.

Modern storefront experiences: Commerce continues to evolve its storefront capabilities with Makeswift on Stencil (now in beta), enabling merchants to adopt modern, flexible frontend experiences while maintaining compatibility with existing implementations.

Native Hosting for Catalyst: Coming to open beta this summer, Native Hosting for Catalyst provides production-ready, performant hosting on Cloudflare, managed through a simple CLI interface.

It includes log retention and custom domain support — with no additional cost — making it easier than ever for merchants to deploy and manage a modern headless storefront.

Makeswift batch translation: After rolling out AI translations for Makeswift and gathering merchant feedback, Commerce is now introducing batch translation jobs, enabling teams to localize an entire site or launch a new locale at scale, not one page at a time. Merchants retain full review and approval control before anything goes live.

Expanded B2B capabilitiesCommerce introduced new tools purpose-built for complex B2B operations, including AI-driven purchase order automation, event-driven webhooks and advanced pricing logic through cascading price lists. B2B commerce is one of our core strengths.

From automating purchase orders to simplifying complex pricing models, we’re helping manufacturers and distributors reduce operational friction and scale more efficiently, while continuing to support the depth and complexity their businesses require.

– Lance Owide, vice president of B2B product, Commerce Automating purchase orders and improving how we manage pricing has been a significant unlock for our business. We’re reducing manual work, minimizing errors and delivering a more seamless buying experience for our customers.

– Joe Sharplin, head of ecommerce, AS Colour As part of its roadmap, Commerce is also unifying its B2B and B2C platform experiences, making it simpler for merchants who sell to both businesses and consumers to manage everything from a single control panel and build on one storefront API layer..

Payments and monetization infrastructureCommerce also highlighted continued innovation in payments, including BigCommerce Payments built with PayPal, expanded Stripe integrations and support for a growing set of local and alternative payment methods—all designed to reduce friction and improve conversion.

Feedonomics Surface expansionFeedonomics Surface, Commerce’s self-service feed management solution, is now expanding channel support with availability across Microsoft Ads, TikTok and Pinterest, in addition to Google and Meta. The platform enables merchants to automatically sync, optimize and distribute product data across channels from a single interface.

Early adoption has already resulted in millions of products synced and measurable i