New Amazon Ads ChatGPT integration for DSP

Amazon have announced a partnership with OpenAI to support Amazon Ads ChatGPT advertising. The new partnership enables advertisers to expand their Amazon Ads campaigns with a conversational ad experience on ChatGPT. Select advertisers in the US are currently testing ChatGPT Ads as part of a pilot.

First off, don’t get too excited – this is Amazon DSP (Demand-Side Platform) for programmatic advertising that automates the purchase of digital advertising across publishers and exchanges. You won’t be using it for your Sponsored Products or Sponsored Brands any time soon.

Secondly get excited… Agentic advertising is going to be huge in 2027 and Amazon Ads ChatGPT advertising is ready! Conversational ads represent the fastest growing engagement opportunity for brands to reach new and existing audiences.

The AI-driven ad experience is not just a vision of what’s to come, but an opportunity for advertisers to meet relevant users where they spend time today. With access to ChatGPT Ads, advertisers can now extend their campaigns further into where their customers are actively spending time in conversational chat platforms.

– Chris Conetta, Director of Omnichannel Supply at Amazon DSP For marketers already using Amazon Ads to plan, build and optimise campaigns that span the full funnel, the integration creates an opportunity to reach active ChatGPT users.

Through the new integration, Amazon Ads will enable advertisers to engage with customers as they explore options, compare choices and make decisions on ChatGPT. Travel planning is becoming increasingly personalised, and travellers expect experiences that feel relevant.

Through our collaboration with Amazon Ads and ChatGPT Ads, we can leverage deep consumer insights to inform how and when Delta Vacations appear within ChatGPT Ads experiences to create new opportunities for travellers to engage and discover vacation possibilities.

We’re proud to be among the first brands testing this new approach and helping define what the future of AI-powered marketing can look like.

– Katrin Koenig, President, Delta Vacations Amazon Ads offers programmatic technology solutions that enable advertisers through advanced AI capabilities to plan, activate, optimise and measure multi-channel media investments across Amazon’s owned and operated properties and the open internet.

Amazon Ads provides brands with trillions of proprietary browsing, shopping and streaming signals paired with deep supply-side relationships to deliver campaign precision, improved performance and efficient outcomes at scale.

Amazon Ads offers digital marketing solutions that deliver reach, relevancy and results across all customer touchpoints without relying on ad identifiers.