Target deepens AI push, adding photo search and review insights
Target is weaving artificial intelligence (AI) into more everyday shopping tasks, from finding products in a photo to picking up where shoppers left off online. In a Sept. 8 blog post, the retailer highlighted several AI-powered shopping features it has rolled out since 2025. These include Photo Search, which lets shoppers upload images to find […] The post Target deepens AI push, adding photo search and review insights appeared first on Digital Commerce 360.
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Target is weaving artificial intelligence (AI) into more everyday shopping tasks, from finding products in a photo to picking up where shoppers left off online. In a Sept. 8 blog post, the retailer highlighted several AI-powered shopping features it has rolled out since 2025.
These include Photo Search, which lets shoppers upload images to find similar products, along with tools that summarize customer reviews, surface past purchases for reordering and bring shoppers back to items they recently viewed. The update comes as Target puts more leadership behind its AI strategy.
The retailer recently appointed Chandhu Nair as its first chief AI officer, effective Aug. 24. During Target’s quarterly earnings call last month, CEO Michael Fiddelke said Nair would help the company “accelerate how we harness the power of AI to create better guest experiences and unlock new capabilities across our business.” Target is No.
5 in the Top 1000 Database. The market research tool tracks North America’s largest online retailers, ranking them by annual ecommerce sales and more. Target is also No. 54 in Digital Commerce 360’s all-new AI Rankings. That set of rankings is available in the Top 1000 Pro with AI Database.
Charts & Data Target online sales grow in Q2 while retailer sees nearly $1B benefit from tariff refunds Abbas Haleem | Aug 20, 2026
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This briefing is based on reporting from Digital Commerce 360. Use the original post for full primary-source context.
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