Fleet Safety Starts in the C-Suite

“Fleet managers are operating in one of the most complex environments in recent memory,” said Josh Lovan, Industry Business Advisor at J. J. Keller & Associates, Inc. “Regulation changes, driver shortages, rising equipment costs, and accelerating technology adoption are becoming increasingly challenging to deal with.”

The data from the company’s sixth annual State of Fleet Management study backs him up. The 2026 edition, conducted by the J. J. Keller Center for Market Insights, surveyed 550 industry professionals across private and for-hire fleets. Leadership engagement is the thread that separates fleets that are adapting from those that are falling behind.

The Job Isn’t Getting Easier Two-thirds of respondents described their job as very or moderately challenging in 2026. The top pain points cited in open-ended responses were familiar ones: staying compliant with ever-changing regulations, recruiting and retaining qualified drivers, managing mountains of paperwork, and keeping up with maintenance demands.

What stands out is where fleet managers say the friction really lives. Many respondents pointed to difficulty getting buy-in from drivers, from peers, and critically, from the leadership teams whose support they need to actually execute on safety and compliance goals.

Data shows that when executives actively champion safety and compliance rather than simply funding programs from a distance, the entire operation benefits. Safety Culture Is Built From the Top Down The study’s Overall Safety category makes a compelling case that culture is demonstrated in the values of leadership and cannot be delegated.

Respondents chose up to three answers, and the top-ranked priority in that category (selected by 49% of respondents) was employees knowing they are valued and that safety matters because they matter.

Right behind that at 46% is safety being prioritized above all else across the organization, employees consistently making safe choices at 44%, and leadership consistently showing that safety is important at 40%. Leadership visibility around safety has appeared on the study’s “most important” list in all six years the survey has been conducted.

It is, by that measure, one of the most durable priorities in the entire dataset. Still, the year-over-year trend lines tell a more complicated story.

The importance respondents place on employees knowing they are valued has climbed for three consecutive years, while leadership consistently showing that safety is important has actually declined over the past two. Fleet managers want more visible executive commitment at a time when that commitment appears to be fading.

Nearly half of respondents said their company always chooses safety when it conflicts with customer service or profitability, and 54% said their company continuously strives to improve driver and employee safety.

Those are strong numbers, but they coexist with a significant decrease in respondents who said their company takes a purely reactive approach to safety. The industry appears to be moving in the right direction, but the pace and consistency of that movement depends heavily on whether leadership is visibly driving it.

The Shift Toward Prevention Demands Executive Backing The executive summary of the 2026 study identifies three macro trends: a growing focus on prevention and proactive management, a desire for real-time insights and visibility, and less emphasis on recordkeeping and documentation.

Knowing when a repair is needed before a breakdown or accident occurs rose to 43% in 2026, up seven points from the prior year, tying it for the top spot in the Vehicle Maintenance category. Avoiding injury while working and driving climbed to 26% in Driver Knowledge & Skill, up from 20%. Even fatigue avoidance saw a notable increase, rising from 5% to 9%.

And in Managing Company Expenses, effectively managing preventative maintenance to avoid losses due to breakdowns or accidents led the entire category at 54%. These are not trends that fleet managers can act on alone. Preventive maintenance strategies require long-term capital planning.

Fatigue management programs require policy changes and scheduling flexibility. Injury prevention requires investment in training, equipment, and time. Each of these is a line item that needs executive approval. More importantly, executive conviction that prevention pays off better than reaction.

Compliance Pressure Is Accelerating the Urgency If safety culture provides the moral case for leadership engagement, compliance provides the operational one. Staying up to date on changes in regulations was the number-one FMCSA compliance priority in 2026 at 49%.

The single largest year-over-year increase across all categories in the entire study was knowing quickly when a driver is non-compliant, which nearly doubled from 16% to 31%. At the same time, several recordkeeping-focused items saw dramatic declines in perceived challenge, (though not in regulatory importance or enforcement