Fire TV launches all-new, faster 4K stick and new remote design

Key takeaways From powering on to streaming, Fire TV Stick 4K gets customers to content from nearly 20-40% faster than a similarly priced 4K streaming stick from another leading brand. The Fire TV Remote is designed so key buttons can be found by feel, without having to even look down.

Amazon simplifies its Fire TV lineup to three streaming sticks so customers can more easily shop and find the right one for them. Amazon today announced Fire TV Stick 4K and an all-new Fire TV Remote—the latest in a new generation of Fire TV hardware that started with Fire TV Stick HD earlier this year.

Together, they deliver faster performance, a simplified product lineup, and a new, more intuitive remote design.

These launches follow a big year for Fire TV—including the launch of a new Fire TV experience; Amazon’s first-ever lifestyle TV, the Amazon Ember Artline; the launch of Alexa+ on Fire TV now in 11 countries, and making Alexa+ available on Fire TV at no additional cost.

Amazon’s new Fire TV user interface gets you to what you want to watch—even faster The redesigned Fire TV experience debuted alongside our first-ever lifestyle TV, the Amazon Ember Artline, and a transformed Fire TV mobile app.

What Fire TV Stick 4K brings to Fire TV's streaming media players Fire TV Stick 4K is Amazon's latest 4K streaming device, delivering crisp 4K resolution and a fast experience.

From powering on to streaming, the new 4K stick gets customers to content from nearly 20–40% faster than a similarly priced 4K stick from another leading brand—the Fire TV Stick 4K turns on faster, apps launch over 35% faster, and content starts playing nearly 20% faster.

Amazon also tested the speed of Fire TV Stick 4K against the built-in experience of three 4K smart TVs from top-selling brands, measuring the average across the three most popular apps on Fire TV. Fire TV Stick 4K played content faster than all three of the TVs we tested.

Check out this video we created to show what the speed comparison feels like between Fire TV Stick 4K, an average of the three 4K smart TVs we tested, and a similarly priced 4K stick from another leading brand. Like the Fire TV Stick HD launched earlier this year, Fire TV Stick 4K has a new slimmer form factor.

Fire TV Stick 4K features Direct Power that lets customers power the device using a TV's USB port with the included cable, which means fewer cables are needed—making it easier to tuck behind a TV or pack for travel. The Fire TV Stick 4K is built with Amazon’s Vega operating system and comes with Alexa+ and the new Fire TV experience out of the box.

Fire TV Stick 4K Since releasing the first Fire TV product built on Vega OS last year, Amazon has added over 2,000 more apps, including Spotify, XBOX, VLC, and a range of VPNs. That’s in addition to popular apps customers love to use, like Netflix, Disney+, YouTube, Prime Video, HBO Max, Peacock, Tubi, Pluto, Instagram, and more.

The Fire TV Stick 4K comes with 8 GB internal storage, a quad-core 1. 7 GHz processor, and support for Wi-Fi 6, Bluetooth 5. 3, and Bluetooth Low Energy. It supports HDR10, HDR10+, HLG, H. 265, H. 264, VP9, and AV1 video content formats and features 2160p, 1080p, and 720p output resolution up to 60 frames per second.

Fire TV Stick HD, Fire TV Stick 4K, Fire TV Stick 4K Max, and Fire TV Cube With the launch of Fire TV Stick 4K, Amazon is also streamlining its stick lineup to three clear tiers: Fire TV Stick HD: For everyday streaming—Amazon's most affordable, entry-level streaming stick, launched earlier this year.

Fire TV Stick 4K: New core product with crisp 4K resolution, and the best balance of speed and value in our lineup. Fire TV Stick 4K Max: For gamers and home theater fans—this powerful stick comes with superior speeds, more storage, and premium features like Dolby Vision, Dolby Atmos, and Alexa+ Home Theater.

And, of course, Amazon still offers Fire TV Cube for enthusiast customers who want the best Fire TV streaming product with hands-free Alexa+ functionality and voice control. Other existing models will also continue to be available while supplies last.

Inside the design of the new Fire TV Remote Fire TV Remote and Fire TV Remote Plus Alongside Fire TV Stick 4K, Amazon is introducing a new Fire TV Remote design. This remote was designed with more tactile controls so it would be easier to hold and navigate key buttons.

The asymmetric shape—a flat top and curved, weighted bottom—was designed to make it quicker and easier to tell which direction to hold it.

The home button—pressed over 100 million times per day on average across Fire TV devices—now has its own distinct metal surface, and other buttons on the remote are indented or distinctly shaped to make finding them intuitive by touch alone.

Previously only available on Amazon’s more premium remote, the new Fire TV Remote has a customizable star button that you can set up so that it goes straight to your favorite app, or to toggle settings like closed captionin