Samsara’s Tiny Tracker Offers 45-Day Visibility for Any Shipment

#fwtv_5MrYCf5PAuI. fwtv-tab{display:none}#fwtv_5MrYCf5PAuI input[type=radio]{position:absolute;left:-9999px}#fwtv_5MrYCf5PAuI.

fwtv-labels label{display:inline-block;padding:10px 18px;cursor:pointer;font-weight:600;border:1px solid #d0d0d0;border-bottom:none;margin-right:4px;border-radius:6px 6px 0 0;background:#f5f5f5}#fwtv_5MrYCf5PAuI #fwtv_5MrYCf5PAuI_s:checked~. fwtv-labels label[for="fwtv_5MrYCf5PAuI_s"],#fwtv_5MrYCf5PAuI #fwtv_5MrYCf5PAuI_t:checked~.

fwtv-labels label[for="fwtv_5MrYCf5PAuI_t"]{background:#0b3d91;color:#fff}#fwtv_5MrYCf5PAuI #fwtv_5MrYCf5PAuI_s:checked~#fwtv_5MrYCf5PAuI_summary{display:block}#fwtv_5MrYCf5PAuI #fwtv_5MrYCf5PAuI_t:checked~#fwtv_5MrYCf5PAuI_transcript{display:block}#fwtv_5MrYCf5PAuI. fwtv-panel{border:1px solid #d0d0d0;padding:18px;border-radius:0 6px 6px 6px;line-height:1.

6}#fwtv_5MrYCf5PAuI. fwtv-panel p{margin:0 0 12px}#fwtv_5MrYCf5PAuI. fwtv-transcript p{margin:0 0 12px}SummaryView TranscriptSamsara introduces a groundbreaking paper-thin sticker designed for real-time cargo tracking, offering up to 45 days of shipment visibility.

This disposable Bluetooth-enabled tag leverages Samsara’s extensive network of connected equipment, providing an affordable and ubiquitous solution for managing diverse shipments from pallets to biological samples. Learn how this innovative technology shifts reactive exception management to proactive service delivery.

Samsara has introduced a paper-thin, disposable Bluetooth sticker designed to give shippers real-time visibility on any shipment for up to 45 days — roughly six weeks — after activation.

The product targets one-way freight movements where operators do not want to manage reverse logistics of more durable tracking hardware, according to David Gall, Samsara’s Vice President of Product and Engineering for Connected Equipment. The tracker’s commercial significance lies in its pricing and network reach.

Gall said customers should expect “roughly single-digit dollar pricing per shipment” at volume, with no capital infrastructure required for deployment.

That positions the sticker between costly LTE/GPS cellular trackers and RFID tags — which lose visibility the moment a labeled item leaves first-party reader infrastructure — by instead piggybacking on Samsara’s existing fleet of millions of trucks, trailers, buses, and other connected equipment already on the road.

“The way the sticker works is it chirps out a little hello world signal, and all those millions of pieces of moving equipment and phones and warehouse scanners are listening for that hello,” Gall said. The label does not need to be on a Samsara customer’s vehicle to be detected.

Any truck or device on the Samsara network within range will pick up the Bluetooth ping and report the location — a critical distinction for shippers whose freight moves on carriers outside their own network.

Gall said the open-air range is a couple hundred feet, and the density of the Samsara network allows the signal to pass through cargo and metal trailer walls to be picked up by passing vehicles on the opposite side of a highway. Use cases have extended well beyond standard palletized freight.

Gall cited biological samples, GPUs, copper wire destined for building infrastructure projects, and chemicals headed to construction sites as examples already tracked with the device.

The discreet form factor also supports anti-theft applications: customers have placed the sticker inside cargo, beneath shipping labels, or have printed shipping labels directly on top of the tracker to conceal it from potential thieves.

Gall contrasted the product with consumer-grade options such as Apple AirTags, noting the key differentiator is disposability.

Samsara’s existing durable asset trackers are built to last six years in the field for equipment like construction machinery, but customers asked for a lower-cost, single-use alternative for outbound shipments they never expect returned.

“Once you ship that out, you’re not getting that AirTag back, or if you try to get it back, it’s really expensive to do so,” he said. On long-term trajectory, Gall said Samsara expects costs to continue falling as the technology scales.

“We think long-term, in the future, 5, 10 years out, this should be really ubiquitous,” he said, adding the company aims to reach a “pretty exciting place” on cost. The product is currently available through Samsara’s enterprise pricing structure, which includes volume discounting.

Samsara’s disposable Bluetooth sticker tracker offers 45 days of shipment visibility at roughly single-digit dollar pricing per shipment at volume. The label uses Samsara’s network of millions of connected vehicles to relay location without requiring any dedicated reader infrastructure.

Use cases span standard pallets to biological samples, GPUs, chemicals, and copper wire, with anti-theft concealment options built into the design. Speaker 1 [0:00] cover it nonstop here, is fraud and risk management. And the person to tell us all ab