VTEX announces AI-focused commerce suite, platform upgrades

Ecommerce platform technology provider VTEX has announced it would release a commerce suite for its merchants that it said would showcase artificial intelligence (AI) capabilities. VTEX said it is “placing AI at the core of its architecture.”

It said its update positions it to automate operations, personalize customer experiences and expand ad monetization by using what it called an “AI-native commerce suite.” Founder and co-CEO Geraldo Thomaz said in the announcement that AI has “evolved” from being solely a tool to “the very core of the operation.”

“With this launch, we are transitioning to a fully AI-native ecosystem,” Thomaz said. “Our goal is for every interaction, every decision, and every workflow to be automatically optimized, freeing up teams to focus on strategic activities and delivering a more agile and personalized customer experience.”

As of April 2026, 24 retailers in the Top 2000 Database use VTEX as an ecommerce platform. Those retailers combined for more than $5. 55 billion in 2025 ecommerce sales. The Top 2000 Database tracks and ranks North America’s largest online retailers by their annual ecommerce sales and more.

VTEX expands AI commerce tools for three platforms Mariano Gomide de Faria, also founder and co-CEO, said VTEX is “turning AI into tangible results.” That means “empowering businesses to convert operational complexity into a competitive advantage and measurable growth,” he said.

“The next generation of commerce will be defined by those who can unite strategy, execution, and AI across the entire journey.” The company highlighted features for three different suites: VTEX Commerce Platform. The company said this is its first commerce operating system with AI built in at a fundamental level. VTEX CX Platform.

It said this uses AI agents “that act independently yet in coordination” to improve customer experience. The agents coordinate “across the entire journey, from discovery to purchase and post-sale support.” VTEX Ads Platform. The company said this helps retailers to create new revenue streams and increase margins through media assets.

The VTEX Commerce Platform “operates conversationally, incorporating a layer of specialized, autonomous agents,” according to the announcement. 5 new features in the VTEX Commerce Platform VTEX AI Workspace. It described this as an “AI-native operating system with autonomous agents.” VTEX said the agents improve decision-making and reduce operational costs.

VTEX Storefronts with AI Personal Shopper. The company said its AI agents “combine conversational interactions, semantic search, and recommendations to increase conversion.” B2B Commerce with AI Quotation. VTEX said this offering generates quotes “from files or voice, accelerating sales cycles and improving conversion.” Google UCP Integration (U. S.)

Google’s UCP, or Universal Commerce Protocol, is a way to facilitate agentic commerce actions in Google’s AI products. VTEX said the integration with Google’s UCP “enables discovery and checkout directly in Gemini and Google AI Mode, with native cart sync.” VTEX AI Developer Toolkit.

The company said this “accelerates development with AI assistants connected to VTEX knowledge, across Cursor, Copilot, Claude, and OpenCode.” Ashish Gupta, vice president and general manager of merchant shopping at Google, spoke to the UCP integration with VTEX.

“Our goal with the Universal Commerce Protocol is to establish a standardized, seamless connection between AI agents and platforms across the web,” he said in the announcement. “By collaborating with platforms like VTEX, we are together helping agentic commerce scale, and unlocking entirely new shopping experiences for consumers.”

How VTEX is using AI in its advertising and CX platforms The company said its VTEX CX Platform uses AI agents to “guide discovery and purchases” on websites, WhatsApp and other messaging channels. It also touted its “autonomous post-sales” experience. That includes using AI agents to handle order status, exchanges and returns.

VTEX said this features more than 91% AI-assisted automation. VTEX said its CX platform enables “end-to-end shipping within WhatsApp.” It also highlighted what it called “voice commerce.” VTEX said it “supports real-time voice interactions for purchase and support.”

Within the VTEX Ads Platform, the company said its AI “creates and optimizes multichannel campaigns based on business goals.” Additionally, it said its AI adds visibility into performance, attribution and market share. Sign up Sign up for a complimentary subscription to Digital Commerce 360 B2B News.

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