Michaels shares early results from its Gemini-powered AI assistant
The Michaels Companies Inc. worked with Google Cloud to debut its artificial intelligence (AI) assistant, Ask Mike, in May. Now, the Toys & Hobbies retailer has early data on how its online shoppers have been using the digital tool. Built using Google Cloud’s Gemini Enterprise for Customer Experience, Ask Mike appears on Michaels.com, where the […] The post Michaels shares early results from its Gemini-powered AI assistant appeared first on Digital Commerce 360.
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The Michaels Companies Inc. worked with Google Cloud to debut its artificial intelligence (AI) assistant, Ask Mike, in May. Now, the Toys & Hobbies retailer has early data on how its online shoppers have been using the digital tool. Built using Google Cloud’s Gemini Enterprise for Customer Experience, Ask Mike appears on Michaels.
com, where the assistant offers feedback to prompts in a familiar chat-style interface, with discovery as Michaels’ most cited use case. The Michaels Companies is No. 93 in the Top 1000 Database. That database includes Digital Commerce 360’s ranking of North America’s largest online retailers. Michaels is also No.
575 in Digital Commerce 360’s all-new AI Rankings. That set of rankings is available in the Top 1000 Pro with AI Database. News Google unveils its new Universal Cart for agentic commerce Brian Warmoth | May 20, 2026
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