Mirakl & Dogma Alares to accelerate ecommerce growth in Turkey

Turkey is one of Europe’s fastest-growing eCommerce markets and so to deepen Mirakl’s presence in the region and better support local retailers they are partnering with Dogma Alares, a next-generation strategy consulting house based in Istanbul and London.

Together, Mirakl and Dogma Alares are bringing a comprehensive suite of marketplace, dropship, retail media and AI-powered commerce capabilities to the Turkish retail market. Turkey is at a pivotal moment in its digital commerce evolution. By partnering with Dogma Alares, we combine Mirakl’s industry-leading platform technology with deep local expertise.

Together, we are uniquely positioned to help Turkish companies capitalise on the massive opportunities within the platform economy and accelerate their growth. – Simon Dyer, Regional Vice President, Mirakl What sets this partnership apart is the combination of global platform capability and genuine local knowledge.

Dogma Alares brings deep roots in the Turkish business landscape. Their local presence, cultural affinity and established relationships mean they understand the nuances of the market in ways that translate directly into faster, more effective execution for clients.

Beyond local insight, Dogma Alares natively blends strategy consulting, product design, machine learning and technology architecture into a single cohesive offering. Their execution-first approach aligns closely with Mirakl’s focus on delivering measurable outcomes for clients, not just recommendations.

Turkey’s eCommerce market is one of the most advanced in Europe, and the retailers who will lead the next chapter are those who can run their platforms with both strategic clarity and operational precision.

Our partnership with Mirakl brings exactly that: world-class platform technology combined with the local expertise to deploy it for real, lasting advantage.

– Erdal Güner, Founding Partner, Dogma Alares The partnership gives Turkish retailers access to a complete set of capabilities to scale operations and grow revenue: Mirakl Platform (marketplace and dropship): Scale product assortment, test new categories through dropship and build curated third-party marketplaces without taking on inventory risk.

Retail media (Mirakl Ads): Generate new, high-margin revenue by monetizing site traffic. Sellers and brands promote products directly to engaged shoppers, driving both visibility and platform profitability.

Catalog platform: Streamline supplier onboarding and product data management so new sellers can be integrated efficiently and catalogs can scale with demand.

AI and agentic commerce: Deploy agentic workflows that automate backend operations, optimize pricing and deliver more personalized customer experiences at scale, combining Mirakl’s native AI capabilities with Dogma Alares’ machine learning expertise.