Commerce releases tools to optimize product catalogs for AI discovery

Commerce has released two artificial intelligence tools to help merchants make their product catalogs ready for AI discovery. It calls the tools Feedonomics Enrichment and BigCommerce Catalog Enrichment, noting that the capabilities serve both B2B and B2C merchants.

Commerce described the tools as agentic commerce solutions, or its products and capabilities to help merchants prepare their product data for agentic AI discovery. The enrichment capabilities also help merchants connect AI tools to their business, enabling merchants to enable agentic shopping experiences, according to Commerce.

“AI agents can only answer questions about your products as well as your data allows,” said Sharon Gee, senior vice president of product for AI at Commerce, in an announcement. “Whether you’re a marketer driving AEO or a product leader building shopping agents, better data is the foundation for better agentic experiences.

Feedonomics Enrichment and BigCommerce Catalog Enrichment give brands on any platform a data pipeline that lifts performance everywhere agents meet shoppers from Google to OpenAI and on their own sites and agents.” The companies that come to Commerce are typically “deep in B2B and in enterprise retail,” Gee told Digital Commerce 360 separately.

Consumers and B2B buyers are asking AI products to compare products, answer questions and — more recently — make purchases. Commerce is the parent company of BigCommerce, Feedonomics, and Makeswift. Retailers in the Top 2000 Database that used Commerce as their ecommerce platform in 2025 generated more than $538 billion in online sales that year.

The Top 2000 Database is a market research tool tracking North America’s largest online retailers by their annual web sales. It also tracks the leading vendors those retailers use for their ecommerce technology stacks. News Commerce. com revenue climbs 5. 4% in Q1 as it rolls out new PayPal, AI options Brian Warmoth | Jun 3, 2026