Float Instalment Platform Confirms Early Traction From UK Merchants

Float, a credit card-linked instalment platform, which launched in the UK just one month ago (July 2026), has already onboarded UK merchants and is reporting early positive results and feedback. These early adopter UK merchants come from Float’s higher-value verticals in consumer electronics, furniture and home and sports and leisure.

Float also confirms it is in advanced conversations with more brands in those sectors as well as in the automotive, beauty, luxury fashion and jewellery sectors. The merchant response in the UK has been overwhelmingly positive as they see the almost immediate benefit Float delivers.

Merchants tell us they view Float as a financially responsible option for their many customers who simply don’t want to take out new loans to make much needed purchases. They are enthusiastic that there’s no new credit facility being issued, with bank-approved limits which are generally much larger than other checkout financing options.

In general, they find Float new and genuinely quite different from other instalment offerings. – Alex Forsyth-Thompson, Founder and CEO, Float Key early statistics reveal: The speed of adoption from UK customers on merchants’ sites has been impressively swift. 75% of UK merchants are processing transactions on the same day they go live with Float.

The remaining 25% within 10 days. The UK average order value (AOV) is currently £676 and increasing Float works well alongside other checkout financing options, typically 2–3 purchases made through Float’s platform see an average order value uplift of 133%. UK stats are a smaller sample of this number but are trending towards the same global average.

We are delighted with these initial results. What it proves is the power of leveraging existing credit card facilities – customers are already familiar with their credit card and obviously feel comfortable using it from the get-go. At the same time, UK merchants are familiar with the power of instalment offerings at checkout.

Together this has led to early adoption on both sides. – Alex Forsyth-Thompson, Founder and CEO, Float A major furniture and home merchant which was one of the first to sign up to Float said: “Since introducing Float, we’ve seen strong customer adoption thanks to its simple, intuitive checkout experience.

Being able to offer instalment payments using customers’ existing credit cards provides a genuine alternative to traditional finance options. The Float team has been responsive, professional and easy to work with, and the platform has become an important part of our payment offering.

We would confidently recommend Float to retailers looking to improve customer choice and support higher-value purchases.”

Float is compatible with 55+ million UK credit cards and lets merchants offer their shoppers up to 12 interest- and fee-free monthly instalments using the credit they already have on their existing credit card – with no new credit facility issued and no additional sign-up process.

Float’s technology powers card-linked instalment payments: entirely within the shopper’s existing credit limit.