Authentic expands Global Ecommerce Ecosystem with Luzern eCommerce

Authentic Brands, a global brand and entertainment platform, today announced an expanded strategic partnership with Luzern eCommerce, a leading eCommerce marketplace and retail media solutions provider, further expanding Authentic’s global ecosystem of digital commerce partners.

The partnership builds on Luzern eCommerce’s successful work supporting the Reebok operating partners across key European markets over the past year and will provide Authentic’s network of brand operators and licensees with access to scalable marketplace and advertising solutions across Amazon, Zalando, OTTO, ABOUT YOU, Allegro, ASOS, TikTok Shop and other regional platforms across Europe.

As Authentic continues to expand its digital marketplace strategy, Luzern eCommerce joins the company’s growing network of ecommerce partners, giving operators the flexibility to leverage specialized expertise based on market, channel and business objectives.

Together, the ecosystem enables Authentic’s brands to accelerate growth while maintaining consistent brand standards across global digital marketplaces. At Authentic, we’re building a flexible marketplace ecosystem that empowers our operators. Our partnership with Luzern eCommerce reflects that strategy.

Their success growing Reebok across Europe’s leading marketplaces demonstrated the value they bring, and we’re excited to make those capabilities available across our broader portfolio.

– Tim Derner, Global Head of Marketplaces, Authentic Luzern eCommerce operates a multi-marketplace model that combines marketplace management, marketplace strategy, retail media, and ecommerce operations to help brands optimize performance across leading online retail platforms.

The model enables operators to expand marketplace penetration while maintaining greater control over strategy, merchandising, inventory and distribution.

Luzern eCommerce is Amazon Ads Advanced Partner and a trusted Zalando Marketing Services (ZMS) preferred partner, giving Authentic’s brands access to best-in-class expertise across two of Europe’s largest sports and fashion marketplaces.

Authentic has created a differentiated platform that gives operators access to the right expertise at the right time to accelerate brand growth. We’re delighted to join that network.

Building on our successful work with Reebok, we’re bringing our marketplace, retail media and digital commerce expertise to help more of Authentic’s brands strengthen their presence across Europe’s leading marketplaces and unlock their full growth potential.

– Keith Elliott, Chief Commercial Officer, Luzern eCommerce By bringing together leading marketplace operators, technology providers and digital commerce specialists, Authentic is equipping its operators with the tools, expertise and flexibility to accelerate growth across every major market while creating stronger, more connected consumer experiences worldwide.