EcommerceIndustry ContextMonday, June 15, 20262 min read

Kaufland expands to 9 European marketplaces adding Spain and the Netherlands

Tamebay3h agoamazonebaywalmart
Kaufland expands to 9 European marketplaces adding Spain and the Netherlands
Executive Summary

In Germany, the Czech Republic, and Slovakia, the Kaufland Global Marketplace is already among the largest. Following its successful launch in Austria and Poland last year, the Kaufland marketplace is one of the fastest-growing platforms in those countries. Merchants selling on the Kaufland Global Marketplace had a potential reach of 81 million online customers in […]

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Industry Context

Useful background context, but lower-priority than direct platform, community, or operator intelligence.

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medium

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Full Coverage

In Germany, the Czech Republic, and Slovakia, the Kaufland Global Marketplace is already among the largest. Following its successful launch in Austria and Poland last year, the Kaufland marketplace is one of the fastest-growing platforms in those countries.

Merchants selling on the Kaufland Global Marketplace had a potential reach of 81 million online customers in the marketplace countries… and then they added another 37 million customers in France and 22 million in Italy, to bring the number of online shoppers reachable by Kaufland increases to nearly 140 million.

Now they’re about to add Spain and the Netherlands, bringing their marketplace territories to nine which will make Kaufland Global Marketplace the biggest marketplace network in Europe, as they aim to build a European marketplace to compete with the American giants.

This will result in a single portal sign in for merchants to manage nine marketplaces from the one registration, with potential access to 220 million customers shopping across more then 6,400 product categories.

When we launched Kaufland Global Marketplace, we had a clear vision – to build a true, powerful European alternative to the global e-commerce giants. A marketplace network from Europe – for Europe.

– Gerald Schönbucher, CEO, Kaufland e-commerce If you would like to find out more about the Kaufland Global Marketplace opportunity, or sign up to sell on their nine marketplaces, you can do so here.

Original Source

This briefing is based on reporting from Tamebay. Use the original post for full primary-source context.

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