Liquid I.V. climbs higher on Amazon Prime Day sellers list
Hydration brand Liquid I.V. marked its fourth straight year as a top seller during Amazon’s summer Prime Day event, taking the No. 2 spot in 2026. It was the No. 3 most purchased product on Day 1 of Amazon’s four-day summer sales event in June, according to market research firm Numerator. Liquid I.V. then moved […] The post Liquid I.V. climbs higher on Amazon Prime Day sellers list appeared first on Digital Commerce 360.
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Hydration brand Liquid I. V. marked its fourth straight year as a top seller during Amazon’s summer Prime Day event, taking the No. 2 spot in 2026. It was the No. 3 most purchased product on Day 1 of Amazon’s four-day summer sales event in June, according to market research firm Numerator. Liquid I. V.
then moved up to become the second most purchased product on Day 2 of the event, Numerator found. U. S. retailers combined for about $26. 4 billion in ecommerce sales altogether during Amazon Prime Day 2026, Digital Commerce 360 previously reported.
The hydration brand was among the retailers to benefit from the Prime Day effect — on the Amazon marketplace and the retailer’s direct-to-consumer (DTC) site — according to Danielle Grover, senior director of ecommerce at Liquid I. V. “Amazon, every year, changes a little bit more,” Grover told Digital Commerce 360.
“And we’re seeing over time, specifically on Prime Day, Amazon is trying to get that consumer to convert faster and more frequently. So they are evolving their platform, whether that’s desktop or mobile.” Charts & Data Amazon Prime Day's effect generates $26. 4 billion in U. S. ecommerce sales Abbas Haleem | Jun 29, 2026
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This briefing is based on reporting from Digital Commerce 360. Use the original post for full primary-source context.
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