eBay Australia introduce Free Selling for eligible sellers
eBay Australia launches free selling (zero final value fees) for sellers with under AU$25,000 in trailing 12-month sales, effective end of April 2025. Sellers above that threshold auto-upgrade to a no-cost Pro Starter plan but continue paying standard transaction fees.
The Buyer Protection fee structure (flat $0.30 + tiered 4-8%) effectively replaces final value fees for low-volume sellers, so net cost savings depend entirely on average order value. Sellers cross-listing on eBay.com.au should model their AOV against the new fee table before assuming 'free' means cheaper.
eBay is restructuring fee models to retain small sellers while monetizing via buyer-side fees -- a pattern emerging across marketplaces that shifts cost perception without reducing platform take rates.
Check your eBay.com.au trailing 12-month sales dashboard -- if under AU$25,000, calculate Buyer Protection fees vs. current FVFs at your AOV before opting into free selling.
If you hold an eBay Store subscription on .com.au, cancel it before April end to access free selling; otherwise you remain on the Pro plan and keep paying transaction fees.
Bottom Line
eBay AU's 'free selling' is fee-shifting, not fee elimination, for most sellers.
Source Lens
Industry Context
Useful background context, but lower-priority than direct platform, community, or operator intelligence.
Impact Level
medium
eBay AU's 'free selling' is fee-shifting, not fee elimination, for most sellers.
Key Stat / Trigger
AU$25,000 trailing 12-month sales threshold determines free vs. Pro plan placement
Focus on the operational implication, not just the headline.
Full Coverage
eBay Australia have announced that from the end of April that they are introducing Free Selling for eligible sellers with AU $25,000 (approx £13,000) or less in total sales over the preceding 12-month period. At the same time, eBay Australia are introducing Buyer Protection on all purchases on eBay. com. au, excluding Vehicles and Classified Ads.
A Buyer Protection fee will apply to listings from Australia-based sellers who don’t have a Pro plan (excluding Vehicles and Classified Ads). The Buyer Protection fee is calculated as: A flat fee of $0.
30 per item, and 8% of the item price up to $20, and 6% of any portion of the item price from $20 to $500, and 4% of any portion of the item price from $500 to $5,000 Qualification for Free Selling on eBay Australia There are a few caveats to qualify for Free Selling: Eligible sellers listing on eBay. com.
au will no longer pay transaction fees (final value fees) when items sell. Some fees may still apply based on your selling activity, such as when using optional listing upgrades or when an item is being delivered outside Australia. There are no changes to listing upgrade fees, but the international sales fee will now be calculated as 3% (incl.
GST) of the total amount of the sale. As part of our free selling experience, you’ll generally have to buy labels on eBay to send your eligible items. Each month, your total sales on eBay Australia will be calculated, using data from the preceding 12 full calendar months.
For example, the calculation in August is based on sales from the previous 1 August – 31 July. eBay add up your sales across all eBay sites, using the total amount of each sale (including the item price, postage and any applicable tax).
Pro Sellers will not have access to free selling: If your total sales in the past 12 months is over AU $25,000, you’ll be upgraded to eBay’s new Pro Starter plan as your default selling experience. This plan has no monthly cost and you’ll continue to pay the same transaction fees when your items sell.
Pro Starter plan benefits include access to advanced selling features as well as expanded postage and payout options. If you have an eBay Store, it will be moved to the equivalent eBay Pro plan automatically. If your total sales in the past 12 months is AU $25,000 or less, you’ll have the option to choose between free selling and an eBay Pro plan.
If you currently have an eBay Store subscription, you’ll have to cancel it in order to access free selling. Moving from a Pro Plan to Free Selling If your total sales is over AU $25,000 and you don’t have a Pro plan, eBay will notify you on the 20th of the month before upgrading you to a Pro Starter plan from the 1st of the following month.
The Pro Starter plan has no monthly cost, but you’ll pay transaction fees (final value fees) when your items sell. Learn more about eBay Pro selling fees that will apply to you. If your total sales is AU $25,000 or less and you don’t have a Pro plan, you’re eligible for free selling.
If your total sales is AU $25,000 or less and you currently have a Pro plan, you’ll have the option to cancel your plan and move to free selling. The cancellation takes effect on the 1st of the following month. You’ll continue to pay transaction fees until then if your items sell.
International sellers selling on eBay Australia For sellers based outside Australia, there is no change to the fees you’ll pay (including transaction fees) for your listings on eBay. com. au
Original Source
This briefing is based on reporting from Tamebay. Use the original post for full primary-source context.
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