Ann Summers add discreet deliveries with InPost

Ann Summers partnered with InPost to offer 48-hour locker pickup and locker-based returns across 16,000+ UK locations. This gives privacy-sensitive shoppers an alternative to home delivery for a product category where discretion drives purchase decisions.
Out-of-home delivery is expanding beyond convenience into identity-driven purchase categories, signaling that last-mile flexibility is becoming a conversion lever, not just a logistics option.
Discreet delivery reduces cart abandonment in sensitive categories — any brand selling health, adult, or personal-care products should audit checkout friction points tied to delivery visibility. If you sell adjacent categories on Shopify or DTC, adding BOPIS or locker options is now table stakes for conversion.
Operational Impact
This story may require teams to revisit workflows, monitoring, or platform assumptions.
Bottom Line
Locker delivery in sensitive categories cuts cart abandonment for privacy-driven shoppers.
Source Lens
Industry Context
Useful background context, but lower-priority than direct platform, community, or operator intelligence.
Impact Level
low
Locker delivery in sensitive categories cuts cart abandonment for privacy-driven shoppers.
Key Stat / Trigger
16,000+ InPost locker locations available for Ann Summers returns and pickup
Focus on the operational implication, not just the headline.
Full Coverage
InPost have partnered with British retailer Ann Summers to put more control into customers’ hands at checkout, giving them the freedom to choose where and how they receive their order.
For those living in a flatshare or university accommodation, living with parents, buying a gift or simply preferring to collect their purchase themselves, InPost Locker delivery offers an alternative to the front door.
Ann Summers customers will be able to choose 48-hour delivery to an InPost Locker at checkout, select the location that works best for them and collect at a time that suits them. Customers will also be able to make returns through InPost’s extensive network of over 16,000 lockers. The partnership brings together two brands known for challenging convention.
Ann Summers has spent more than 50 years disrupting the high street, pushing boundaries and empowering its customers, while InPost is reshaping the delivery experience around how people live and shop today.
For Ann Summers customers, locker delivery offers another option alongside traditional home delivery, whether they are collecting around a commute, choosing a location close to home or simply prefer to pick up their order themselves. The launch comes as out-of-home delivery becomes an increasingly established part of ecommerce.
InPost research found nearly 60% of Brits experience delivery-related stress, with consumers spending an average of 3. 2 hours every month waiting at home for deliveries.
The partnership extends that shift into a new retail category, giving Ann Summers customers another way to receive their purchases while making the delivery experience more adaptable to their lifestyle. Ann Summers has spent decades disrupting the high street and empowering its customers, while InPost is challenging the way delivery has traditionally worked.
Bringing those two mindsets together makes this a really exciting partnership. Customers expect choice throughout the shopping journey, and delivery should be no different. By adding InPost Locker delivery, Ann Summers is giving its customers greater freedom to choose the location and collection time that works best for them.
– Jon Nicholson, Chief Commercial Officer, InPost UK For retailers, delivery is an increasingly important part of the overall customer experience. Giving people more options at checkout creates a more flexible, modern shopping journey – and that is exactly where InPost continues to push the category forward.
For more than 50 years, Ann Summers has pushed boundaries and championed empowerment, confidence and choice for our customers. Our partnership with InPost brings that same approach into another part of the shopping journey, giving our customers even greater freedom over how and where they receive their orders.
We want every interaction with Ann Summers to feel empowering and on our customers’ terms. InPost Locker delivery gives them another simple and flexible option, putting even more choice into their hands. – Maria Hollins, CEO, Ann Summers
Check your checkout abandonment rate in Shopify Analytics or GA4 by device and delivery method — if mobile abandonment exceeds desktop by 15%+, delivery privacy friction is likely a factor worth testing.
Within 30 days, audit your shipping options at checkout for any sensitive SKUs and test adding a 'discreet shipping' label or pickup option to reduce friction for privacy-conscious buyers.
Original Source
This briefing is based on reporting from Tamebay. Use the original post for full primary-source context.
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