Amazon product titles reduced to 75 characters or less

Amazon are making changes to product titles, the most critical of which is a reduction to 75 characters or less including spaces. To balance this, Item Highlights provides an additional 125 characters for sharing materials or recommended use cases that help customers compare options.

Consider this more of a splitting your 200 character titles into key information for the Title and additional information for the Item Highlight. Your product titles are one of the first things customers see, and for customers shopping on mobile, every character counts.

To ensure your product titles appeal to customers everywhere, we’re making some changes that will help you show your product name and your product highlights seamlessly. – Amazon While this is going to be a real PITA for Amazon sellers, there is some reasoning behind the change.

Amazon explain that 75 or fewer characters is required because mobile screens truncate long titles. Amazon suggest using hacks such as using numerals: “2” instead of “two” and measurement abbreviations (cm, in, kg etc) to save some increasingly valuable characters in your titles.

Creating high-quality product titles is important to help customers discover your products and can increase conversions. Customers quickly scan search results, so ensuring that your title captures the most important product information is key to making your listing discoverable. Long or cluttered titles can also be hard to read.

The ideal title should concisely provide key information about the physical product, without excessive detail or non-essential information. – Amazon 75 Character product titles Implementation Date The key date is the 27th of July, after which any titles still over 75 characters will be updated to the AI recommendation gradually.

Your listings stay active throughout this process, and you can make changes to your titles and Item Highlights at any time. When changes are made to your listings, brand owners will have 14 days before implementation to review, modify, and approve AI-generated recommendations for titles and Item Highlights in Review Listings Changes.

Amazon are providing sellers with AI-powered tools to ensure that your new titles and Item Highlights are optimal. You can start reviewing, modifying, and using AI-recommended titles and Item Highlights today by taking the following steps: Go to Manage All Inventory and find the listing that you’d like to update. Select Edit from the drop-down menu.

Click View enhancements on the left of the page to see titles and Item Highlights that follow our product title requirements and best practices. These recommendations keep your key product information in the title and move additional details to Item Highlights.