How B2B ecommerce companies can prepare for agentic AI discovery
Business-to-business (B2B) and business-to-consumer (B2C) ecommerce companies are at different levels when it comes to incorporating agentic artificial intelligence (AI) into their businesses, according to Paul do Forno, global commerce practice lead at Deloitte. He gave an example of a Deloitte workshop in late 2025 in which less than 24% of suppliers said they had […] The post How B2B ecommerce companies can prepare for agentic AI discovery appeared first on Digital Commerce 360.
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Business-to-business (B2B) and business-to-consumer (B2C) ecommerce companies are at different levels when it comes to incorporating agentic artificial intelligence (AI) into their businesses, according to Paul do Forno, global commerce practice lead at Deloitte.
He gave an example of a Deloitte workshop in late 2025 in which less than 24% of suppliers said they had used agentic AI in the selling process. Do Forno described the scale of agentic AI as being from not having any agentic capabilities to being fully autonomous.
He said based on his discussions with companies’ representatives, agentic AI in ecommerce is still “a long ways away in B2B for autonomous, let alone B2C, which will get there much quicker.” “In B2B, there’s a bifurcated world,” do Forno told Digital Commerce 360. “B2B vs. B2C, and B2B always have been behind.”
He said Deloitte has found that companies are using agentic AI to solve and knock off individual problems as part of a larger digital transformation process. “What we see is agentic attacking very specific friction points for different channels,” do Forno said.
Instead of one chat solution addressing everything, he assessed that successful agentic options target friction points across different business processes. News How Salesforce is positioning itself in the agentic AI landscape Abbas Haleem | Jul 8, 2026
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