Walmart+ Launches in Canada With Free Crave Streaming and No Shipping Minimums

Alexa Alix Last Updated: June 8, 2026 3 minutes read Walmart Canada officially launched Walmart+ on June 4, 2026, making Canada the first Walmart market outside the United States to receive the membership program. Priced at $8.

97 per month or $89 annually, it is Walmart's most direct challenge yet to Amazon Prime in the Canadian market, undercutting Amazon's $9. 99 monthly and $99 annual pricing while bundling a streaming subscription that Amazon Prime does not include at that price point.

What Members Get The program combines three core benefits that Canadian shoppers have not previously seen bundled under a single retail membership. Members receive unlimited free same-day delivery from store on orders over $35, free shipping with no minimum order on purchases made through the Walmart app or Walmart.

ca, and a Crave Standard with Ads subscription included at no extra cost. A standalone Crave Standard subscription costs $11. 99 per month, meaning the streaming component alone is worth more than the monthly membership fee.

Canada is the first Walmart market outside the United States to launch Walmart+, and the program represents a significant expansion beyond what Walmart Canada's predecessor program, Delivery Pass, offered.

Existing Delivery Pass members, who have been paying the same $89 annual price since 2023, will automatically become Walmart+ members with no action required.

Members also retain the convenience features from Delivery Pass, including the ability to add items to scheduled orders up to three hours before pickup or delivery, Express Delivery in two hours or less at a discounted fee, and free store pickup. The Streaming Play The inclusion of Crave is the most strategically distinctive element of the Canadian launch.

Crave carries HBO and Max Originals content, as well as select live sports broadcasts, making it a premium offering in the Canadian streaming market. Walmart+ is the first membership program in Canada to include Crave as an embedded streaming benefit.

The move mirrors what Walmart did in the United States, where Walmart+ has included a Paramount+ Essential subscription since 2022. In both markets, the logic is the same: streaming benefits increase perceived value and make the membership stickier, reducing the likelihood that subscribers cancel after the first year.

For Walmart, retaining members long enough to change their default shopping behavior is the real prize. Going Head to Head With Amazon Prime The pricing gap between Walmart+ and Amazon Prime in Canada is narrow but deliberate.

At $89 annually versus Prime's $99, Walmart undercuts Amazon by $10 per year while delivering a streaming benefit that Amazon Prime does not include in its Canadian base tier.

Amazon Prime does offer Prime Video in Canada, which is a stronger streaming library than Crave for most content categories, but the comparison gives Walmart a credible value argument for price-conscious households. The transition to Walmart+ requires no action from current Delivery Pass users, as all accounts automatically convert to the new Walmart+ tier.

The pricing remains the same as before at $8. 97 per month or $89 per year. That continuity is important: Walmart is not asking its existing base to re-evaluate a new service at a higher price. It is upgrading what they already have and adding benefits without changing what they pay.

Catherine Theberge-Conner, head of membership at Walmart Canada, called the program a “game-changer for Canadians, especially the busy families who rely on our everyday low prices.” She added that the company expects to expand the membership's benefits further after launch.

What This Means for Canadian E-Commerce Canada's e-commerce market has been dominated by Amazon for years, and Walmart Canada has been a distant second in online grocery and general merchandise.

The launch of Walmart+ represents the clearest signal yet that Walmart intends to compete for the loyal, high-frequency online shopper in Canada rather than simply capturing occasional transactions. A paid membership changes the economics of shopping behavior.

Members who pay $89 a year have a financial incentive to consolidate their purchases with Walmart to justify the cost. That behavioral shift, if Walmart+ achieves meaningful membership scale in Canada, would redirect a significant volume of recurring grocery and household purchases away from Amazon and independent grocery delivery platforms.

For sellers on Walmart Canada's marketplace, higher membership penetration means a larger base of shoppers with free shipping already unlocked on every order, removing one of the most common barriers to completing a purchase.

Increased order frequency from committed members is the most direct benefit marketplace sellers stand to gain from a successful Walmart+ rollout north of the border.  Alexa Alix Last Updated: June 8, 2026 3 minutes read