Jamie Oliver and Pinterest launch trend-powered summer recipe collection
Pinterest has partnered with Jamie Oliver to release a summer recipe collection featuring 290 recipes, including 10 created exclusively for Pinterest. Inspired by rising UK searches on the visual search platform, the new recipes are designed around the summer occasions people are planning, from barbecues and picnics to beating the heatwave and hosting friends. With […]
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Pinterest has partnered with Jamie Oliver to release a summer recipe collection featuring 290 recipes, including 10 created exclusively for Pinterest.
Inspired by rising UK searches on the visual search platform, the new recipes are designed around the summer occasions people are planning, from barbecues and picnics to beating the heatwave and hosting friends. With UK searches for “recipe ideas” up 225% over the past six months, Pinterest is where people are finding ideas for what to make, buy and share.
Jamie’s 10 new recipes tap into growing UK search trends, with searches for “BBQ food ideas” up 2,600%, “summer cake” up 2,530%, and “picnic food ideas” up 1,465%. From Hot Honey BBQ Chicken and Loaded Caesar Salad Dip, to Matcha Fro-Yo and Savoury S’mores, the recipes reflect the flavours and moments people are turning to this summer.
To help make cooking accessible to everyone, the collection includes recipes for a range of skill levels. All 290+ recipes are available to discover and bring to life now on Jamie Oliver’s Summer Recipes Pinterest board. This partnership shows how Pinterest helps people turn the ideas they find online into moments they can make, share and enjoy offline.
Inspiration can come from anywhere—a quiet moment in my veg patch, travelling, or hearing what my kids are up to. That’s why partnering with Pinterest has been so much fun. We’ve looked at what everyone is searching for this season to create 10 gorgeous, trend-led summer recipes.
Pinterest is the perfect place to visualise your ideas and get creative, and who knows—your next board could be a cookbook in the making! I can’t wait for you to try these new recipes and get feasting together.” – Jamie Oliver Food is one of the clearest ways online inspiration becomes real-life action.
On Pinterest, we see the ingredients and flavours people are actively searching for, and Jamie’s exclusive new recipes turn those trends into unique ideas that people can cook, share and enjoy this summer.” – Ash Greenwood, EMEA Lead, Editorial Content, Pinterest
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This briefing is based on reporting from Tamebay. Use the original post for full primary-source context.
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