Adobe projection: 2026 online holiday sales to reach $275.1 billion
Adobe has released its forecast for the 2026 holiday shopping season, projecting that online sales in the last two months of the year will reach $275.1 billion. It said it based its forecast on more than 1 trillion visits to U.S. retail sites, 100 million SKUs and 18 product categories. The company refers to the […] The post Adobe projection: 2026 online holiday sales to reach $275.1 billion appeared first on Digital Commerce 360.
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Adobe has released its forecast for the 2026 holiday shopping season, projecting that online sales in the last two months of the year will reach $275. 1 billion. It said it based its forecast on more than 1 trillion visits to U. S. retail sites, 100 million SKUs and 18 product categories. The company refers to the holiday shopping season as Nov.
1 through Dec. 31. The projection indicates that online holiday-season sales in 2026 would increase 6. 7% year over year. Within that period, Adobe anticipates sales during the Cyber 5 to reach $47. 5 billion. That would represent 7. 4% year-over-year growth, in addition to 17. 3% of 2026’s total online holiday sales.
The Cyber 5 refers to the five-day period that runs from Thanksgiving through Cyber Monday. Adobe anticipates six categories to lead 2026 holiday-season online sales: Electronics ($63. 3 billion, which would mark a 5. 9% year-over-year increase) Apparel ($51. 3 billion, up 4. 7%) Furniture ($33. 4 billion, up 7. 3%) Grocery ($26. 1 billion, up 10.
3%) Toys ($9. 6 billion, up 9. 6%) Cosmetics ($9. 2 billion, up 9. 5%) Charts & Data Adobe: Online holiday sales exceed $250 billion for first time in 2025 Abbas Haleem | Jan 7, 2026
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