Why you should meet Walmart Marketplace at ChannelX World this June

At ChannelX World on the 17th of October, one of the marketplaces you’ll be able to meet is Walmart Marketplace so today we’re going to explore why this channel should be high on your list of people to see. If you’ve not yet booked your ticket for ChannelX, you can register here. First off, sales on Walmart Marketplace grew almost 50% for the last quarter.

This growth is massively outpacing ecommerce in general and competitors such as Amazon in the US. Walmart also recently launched their marketplace cross-border into Canada and Mexico, and they say that they ‘like the early results’.

This is all good news for sellers on Walmart Marketplace indicating that it’s one of the most vibrant channels you could adopt in 2026. Shoppers are also open to new categories and products according to Walmart President and CEO, John Furner. Marketplace growth is now at it’s highest level and shows now signs of slowing down.

Customers and members are also shopping deeper into our catalogue as 3P marketplace sales growth in the U. S. reached the highest level in 2. 5 years – John Furner. President, CEO & Director, Walmart John Rainey, Walmart’s Executive VP & CFO says that they are encouraged by the performance of their U. S.

marketplace with nearly 50% net sales growth, aided by increased engagement with higher-income households. Marketplace is an area that we invested in last year and the momentum is building.

General merchandise categories performed especially well as expanded assortment contributed to strong results in areas like patio and garden, sporting goods, furniture and toys. In addition, we’re seeing incremental growth as we’ve accelerated the speed of delivery promise through our Walmart Fulfillment Services.

Units shipped same day or next day through WFS grew nearly 150% in Q1. Now we’re deploying these global marketplace capabilities outside the U. S.

, including Walmart Mexico and Canada – John Rainey, Executive VP & CFO, Walmart Walmart Fulfillment Services John Rainey makes a really interesting point that you should strongly consider when selling on the Walmart Marketplace – products shipped through Walmart Fulfillment Services are growing even faster than those where merchants self-fulfil or use 3PLs.

150% growth in the first quarter is an amazing growth curve that you’ll want to be a part of. I think one of the important points to mention when we talk about our marketplace too is what’s going on with Walmart Fulfillment Services. I noted in my prepared remarks, and I think it’s worth underscoring, we had 150% increase in same-day, next-day units sold.

And the more that those sellers can take advantage of our fulfillment services, the better for our business it is and the better for their business it is. And so it becomes a win-win.

– John Rainey, Executive VP & CFO, Walmart Walmart Advertising As well as Walmart Fulfilment Services, you’ll want to consider Retail Media – Momentum in Walmart’s advertising business continued in Q1, led by strength in Walmart U. S. , which grew 36%.

This performance reflected strong engagement with marketplace sellers who grew their advertising spend by over 50% and saw a corresponding lift in sales The marketplace business is exciting because we’re building on the rails of all the speed investments in terms of delivery that we’ve had over the past few quarters.

And I wouldn’t say that, that is benefiting any one particular category. It benefits all of the categories in marketplace.

And as that assortment increases and we’re able to deliver those products more quickly to our customers and members, it drives visit frequency and purchase frequency, which is really important both for our membership business, as John David mentioned, and it increases and attracts more advertising from those marketplace sellers.

As assortment increases, we drive more customers and members to our business. That attracts more advertisers. And we’ve seen that actually in our third-party marketplace advertising revenues that have increased 50% year-over-year. So we’re really encouraged by that. – Seth Dallaire, Executive VP & Chief Growth Officer, Walmart