TikTok expands AI literacy initiatives and joins C2PA Steering Committee

TikTok believe AI can transform how people share their creativity, discover new passions, and stay safe on their platform when used transparently and responsibly. TikTok are continuing to strengthen the tools, partnerships and safeguards that help their community spot, shape and understand their experiences with AI-generated content.

Today, TikTok are introducing new ways to do that, including: Expanding TikTok’s AI literacy efforts with new educational resources and continued investment in trusted expert partnerships. Testing improved detection systems to target accounts dedicated to posting AI-generated spam that crowds out original creators.

Strengthening AI transparency technologies and partnerships by joining the C2PA Steering Committee. Helping people understand, explore and create with AI confidently TikTok know from experts that education is critical to giving people control over their experiences with AI.

That’s why they’ve worked with industry partners NAMLE & Henry Ajder to create a new guide that helps the community use AI tools responsibly. TikTok also continue to invest in connecting trusted experts with our community, helping organisations like NoFiltr promote AI literacy through TikTok content.

Since its launch in November 2025, the program has enabled expert organisations to generate more than 200 million views with content that helps people better understand and use AI responsibly. TikTok have committed more than $4M to date and will continue investing in the program to expand its reach and impact.

Strengthening how TikTok tackle spam Every day TikTok sees the amazing ways AI can unlock new storytelling opportunities for the community. However, as this technology evolves, it can also be misused to mass-produce spam that crowds out authentic creators.

TikTok have long prohibited spam and used technology to find and remove it at scale, with more than 86 million fake accounts removed in the first three months of this year alone. But as this kind of content evolves, so must the ways in which TikTok protect the integrity of their platform.

In the coming weeks, TikTok will be testing improvements to their detection systems for accounts dedicated to posting AI-generated spam on topics that could pose a risk to public trust or well-being. These include politics and current events, financial advice, and medical content.

Deepening AI transparency partnerships As more creators explore AI, TikTok continue to expand labelling technologies and partnerships that help them do so responsibly.

Two years ago, TikTok was the first video platform to implement C2PA Content Credentials, a leading AI transparency technology that helps people understand when content has been generated or significantly edited by AI. Now, TikTok are proud to join C2PA’s Steering Committee so they can help drive adoption of this technology across our industry.

To date, TikTok have labeled over 3 billion videos as AIGC (AI-generated content) using a combination of Content Credentials, creator labeling tools and our invisible watermarking technology. Unlocking AI’s positive impact These updates are part of TikTok’s wider work to safeguard and empower positive AI experiences on TikTok.

They continue to invest in building creative AI tools for the community, like Smart Split and AI Outline, and testing features like Manage Topics that enable users to choose how much AIGC they see. As AI evolves, TikTok will continue to share updates on how they are powering safety, discovery and creativity on TikTok.

Creating with AI on TikTok TikTok offer a variety of AI-powered features to help you bring your creative ideas to life, although some of these features aren’t currently available everywhere. Tako: TikTok’s AI Assistant: Tako is the official TikTok AI companion to makediscovering new content easier, including AIGC.

Simply ask Tako a question, such as “How do I bake a cake? ,” and it will suggest TikTok videos and key informaton to guide you step-by-step. AI Cast: Star in posts with friends – AI Cast lets you create video clips starring digital avatars (called AI Selves) of you and your friends. Step 1: Create your digital avatar on your profile page.

You maintain total control over your avatar and can update your privacy permissions at any time. Step 2: Type a video prompt and tag your friends’ avatars to costar with them. Your friends will get a notification and have full veto power to delete the creation if they aren’t feeling it.

AI Canvas: Turn words into art -AI Canvas helps you design custom images using your own photos and descriptions. It also generates AI-suggested titles and hashtags to give your posts a quick boost before you publish. AI Outline: Plan your next post -AI Outline acts as a brainstorming partner for creators to map out videos, so you know exactly what to shoot.

Type in an idea or pick a trending topic from Creator Search Insights. The tool will automatically generate catchy titles, engaging hooks, relevant hashtags, and