La Redoute France Partners with Mirakl Ads

Mirakl, the Operating System for Intelligent Commerce, and La Redoute, France’s leading e-commerce platform for Home and Fashion, today announce the integration of Mirakl Ads, the AI-powered Retail Media solution for sponsored products on laredoute. fr.

This partnership marks a significant milestone in accelerating La Redoute’s advertising business in France and demonstrates in concrete terms how AI designed to meet the demands of both advertisers and retailers can transform Retail Media performance.

If you want to learn more about Mirakl Ads, then ChannelX World this Wednesday the 17th of June is the place to be where the Mirakl team will be on hand to assist.

Get your ChannelX World Ticket & Meet Mirakl A cornerstone of French e-commerce, La Redoute brings together an engaged and qualified audience: its marketplace accounts for 33% of its total business volume in France, with a sale made every 8 seconds.

Its strength lies in a rigorous selection process, with 90% of partnerships established directly with brands, and more than 500 exclusively French and European sellers, making it a trusted, high-value environment for both advertisers and consumers.

It is within this context that the group chose Mirakl Ads, whose proprietary AI engine, trained by retail experts and configurable according to La Redoute’s own criteria, with a team of twelve experts, optimizes ad relevance without compromising the customer experience.

To unlock this potential, La Redoute relies on a dedicated ad platform with self-serve access, covering the three advertiser profiles within its ecosystem: marketplace sellers, external advertisers and directly sold by La Redoute. Each has access to campaign management tools to tailor their campaigns to their specific goals.

Since deployment, results have significantly exceeded initial targets: ROAS multiplied by 1. 8, thanks to optimized attribution and monetization; +200% Retail Media revenue per campaign on average; All-time record in late 2025 for Sponsored Products revenue: +184% vs.

late 2024; 33% of seller revenue from Self service vs less than 5% in 2025; 50% of productivity gain on campaign management operations. Retail Media success depends on balancing two priorities: helping customers discover relevant products while delivering strong returns for advertisers.

Our first results with Mirakl Ads show that when AI is applied thoughtfully, it can improve advertising performance while preserving the quality of the customer experience.

– Edouard Roussel, Global Partnerships Director, La Redoute La Redoute represents exactly the type of retailer Mirakl Ads was designed for: a retailer with high standards, a highly engaged audience and advertisers focused on measurable business outcomes.

These results demonstrate the value of AI built specifically for commerce and guided by retailer objectives, rather than generic optimization models. – Octavie Gosselin, Vice President, Mirakl Ads